About me

A curious mind with a zest for creative ideas and making meaningful change. Additional skills include being the office feeder, stationery hoarder, and an obsessive list-maker. Currently a Diversity Strategist at RAPP UK (merged with Proximity London)

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Work history

Senior Diversity StrategistRAPP
Jan 2020London, United KingdomFull Time
Taking on a new role as a Diversity Strategist where I’ll be focussing on reinvigorating the way we work within Strategy - and within our agency - so we can better understand how to create campaigns that reflect and speak to diverse individuals and groups.
StrategistRAPP
Oct 2020 - Jan 2021London, United KingdomFull Time
[October 2020, Proximity London merged with RAPP UK] Continuing my work with IKEA and the Anti-Racism vertical within DISCO, as well as… Being selected to join the first ever NextCo - a platform created for the “next generation” of talent within RAPP to come together. Our role is to challenge and collaborate with our leadership team, ultimately creating meaningful change for the people within our agency.

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Skills

• Social Media Marketing
• Research
• Cultural Insight
• Behavioural Insight
• Creative Storytelling
• Brand Storytelling
• Creative Briefing
• Creative Brief
• Thought Leadership
• Digital Advertising
• Customer Experience
• Culture Change
• Strategy Development
• Brand Strategy
• Campaign Strategy
• Channel Strategy
• Comms Strategy
• Diversity
• Brand Creative Strategy
• Creative Strategy

Education

B
B
Advertising: CreativeBucks New University
Aug 2011 - Aug 2014High Wycombe, United Kingdom
My intro into ad land… Went in to become an Art Director. Came out a Strategist. Who’d have thought!