º 10 years experience in digital content strategy formulation, conceptualisation and execution.
º Analytics-driven and data-driven approach for all activities including social media marketing, lead magnets, lead nurturing and lead conversions.
º Automation workflows to optimise productivity, sales and routines for businesses as well as internal efficiency improvement.
º Organic Social Media best practices for a variety of brands and industry verticals.
º Paid Social + Facebook advertising expert.
º Focus on emotional content promotion > lead nurturing > online reputation management
º Holistic Digital Marketing Skills + Deep thinking + Growth mindset
º Delivering future of digital marketing today!
Work history
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Social Media ManagerStarberry
Coimbatore, IndiaFull Time
Oversee social media campaigns and social media as a channel for Content Marketing clients. A data-driven approach for delivering results from practically zero to no fresh input.
Key result areas
• Build and execute digital as well as offline integrated holistic strategies
• Measure and optimise the amount of leads generated and the channels which work well
• Run social media campaigns which bring in greater brand awareness along with new lead generation and subscriber list increasing campaigns
• Run out-of-the-box social campaigns for all clients
• Project management and social content audit for all clients
• Return on Ad Spend optimisation - for current clients - over 1,500% RoAS has been maintained
• Marketing Automation Setup and results optimisation
• Automation of content outreach via IFTTT, Zapier, Integromat and other tools
• Effective use of Quora, Wikipedia and Pinterest for company profiles to bring in high quality converting leads
• Complete Content Marketing setup and monthly execution towards quarterly goals
• Physical device based marketing automation techniques using NFCs, Smart home devices, etc
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Chief Digital StrategistSynctag
- Coimbatore, IndiaFull Time
Played an active role in Social Media specific product development, formulation of best-in-class analytics logic and client retention as well as delivery management.
Created out of the box strategies to ensure Online to Offline conversions at industry best costs.
+ Show more
Skills
- Paid Social
- Social Media Marketing
- Content Marketing
- Digital Strategy
- SEO
- Content Creator
- Conversion Optimisation
- Digital Advertising
- Digital Analytics
- Branding Strategy
Education
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MBAPSG Institute of Management
- Coimbatore, India
Operations Management with practical Case-based learning so that all crucial and practical implications are understood clearly in terms of Supply Chain Management, Total Quality Management, Operations Management, Research and Innovation Management, Human Resource Management and Financial Management
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BEKarpagam College of Engineering
- Coimbatore, India
Electrical and Electronics Engineering