About me
Creative content producer and copywriter with a history of strategy-led digital campaigns across multiple channels. Passionate about creative media and the opportunity to offer customer-centric solutions. Experienced in promotional and editorial content concepts and copywriting to inform, inspire and entice. Skilled at analysing web data and manipulating customer insights for the benefit of greater engagement. Excellent organisational skills and an enthusiastic team member. Determined and dedicated to succeed in achieving my goals.
Also very passionate about music and song writing, I have had the opportunity to work with some greats in the field and have had first hand experience performing and collaborating with artists and producers from many genres.
Work history
Online Content Producer - SearchSainsbury's
- London, United KingdomFull Time
Implementation lead for Targeted Search – Strategy to target upwards of 40% of customer visits via site search on the groceries website. Using data analysis to optimise and personalise content and to enhance the customer experience.
• Responsible for the planning, creation and deployment of all content, specifically supplier funded and event based campaigns designed to boost sales.
• Executed structured content schedule and process plan with Design and Trading teams to manage workload and supplier expectations.
• Carried out regular research of competitors, social media and customer insights to stay on top of trending themes and keywords. Resulting in uplift in customer engagement WoW.
• Provided training to colleagues to support increasing interest and supplier demand.
• Accountable for approximately £3.5 million per annum in supplier funding.
Implementation lead for Branded Shelf – Strategy to deliver content that promotes brand loyalty, inspiration and ease of shop within the hierarchy of the groceries website to support online revenue targets.
• Collaborated with Design and Development teams to remodel and update existing page layouts. Essential to provide custom templates for rapid turnaround time and tiered pricing to reflect on the supplier rate card.
• Ran comprehensive tests of the new website functionality that enabled me to feed into A/B and MVT test initiatives. To further grow and develop this as an area of interest.
• Liaised with key stakeholders and acted as the main point of contact to plan activity from concept to fruition.
• Scheduled regular planning meetings with the UX team to discuss performance and identify opportunities to improve on offered customer centric solutions. Resulting in an average conversion increase of 54 percentage
points on branded shelves versus non-branded shelves within the taxonomy.
• Launched Branded Shelf activation for Coca-Cola, which was rated by the client as “best in class” and used as an
example for US and EU markets.
• Produced fluency and articulation in written and verbal communication, including copywriting, in accordance with Sainsbury’s tone of voice.
• Worked in alignment of agile workflow principles, working on my own initiative to deliver accurate and timely cyclical content.
• Demonstrated the ability to cover multiple projects and campaigns in a fast-paced environment, in order to assure ROI. Providing consistency with other Sainsbury's channels by adhering to brand guidelines, as well as SEO and accessibility best practice.
Online Content Producer - Ideas & EventsSainsbury's
- London, United KingdomFull Time
Manager for the creation and activation of supplier funded ideas pages and corporate events on the groceries website.
• Designed and built content for supplier led sampling campaigns and competitions based on brand guidelines
and ease of shop.
• Initiated the construction of the ‘Supplier Site’ to help simplify the booking process and build up rapport with
suppliers. To create inspirational pages, engage the brand with customers and establish an online presence.
• Interfaced regularly with the legal department and buying teams to ensure best practice.
• Accountable for approximately £400k in supplier funding in the first year. Followed by upwards of 900k in
subsequent years.
• Co-ordinated content for online events i.e. Valentine’s Day and Halloween. Working closely with Marketing,
Design and POS teams to create visually attractive online campaigns and produce editorial content and copy
with a consistent customer message. Also aligned with corporate activity in store.
• Monitored performance of ideas pages and uploaded MVT/AB test requirements for page layout and customer
usability as a result of my findings.
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Skills
- Multi-platform Content
- Content Planning
- Project Management
- Content Copywriting
- Web Analytics
- User Testing
- SEO Optimisation
- Brand Content
- Competitor Research
- People Person
Education
T
T
Certificate of Higher Education in Music TechnologyThe University of Hertfordshire
- United Kingdom