QuestionsProjectsExperienceTeam

Projects

• Shoeniverse Lookbook Design Lookbook for footwear collection The Shoeniverse, I translated the concept through creating different environments with textures and patterns to house the shoes in. View lookbook here www.missguided.co.uk/lookbook_shoeniverse
• Magazine Collaboration As part of Company magazine and Missguided collaborating I designed a mini magazine to be a featured as part of there summer edition. The art direction of the magazine consists of bold layouts and collage styles combined.
• Email Campaign Design Design and build of Joys email campaigns. Giving an editorial feel to content, making use of model shots and still life to put across the the latest trends as credible fashion stories for the customer.
• Swing Tag DesignSwing tag design for a range of new Missguided collections. The tags are all consistent in shape yet are differentiated by their colour, depending on the collection. I choose to use a circle taglock as the shape fit the company brand badge to become a part of the design.
• Out Is In Landing PageOuterwear campaign Out is in - the name of the campaign, design and build of the page was created by myself. I kept the look of the page clean to compliment the style of the shoot. View Page here www.missguidedau.com/outisin
• Dubstep Family Tree Infographic This infographic was featured as a double page spread in Mixmag. It explains the genre of dubstep. I illustrated the timeline through a mind map, explaining this was something which was evolving.

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Work history

Digital Designer
Mar 2016London, United KingdomFull Time
My current role consists of working on email campaigns designing them as editorial pieces, putting across the latest trends and fashion stories which the brand is pushing. I am also currently working alongside a developer to design the look and feel of a new website for the brand, wire framing ideas which will be brought together by a graphic style. As well as this I also design artwork for any social competitions and create social and af liate banners making sure the brand is coming across consistently through all digital channels.
Graphic Designer
Jan 2013 - Mar 2016Manchester, United KingdomFull Time
Working on content for the website and social media, making sure the brands aesthetic values were translated through all platforms. Each time the brand launched a new campaign, a landing page was created for which I came up with concepts to present the new collections. As well as the digital and social aspect, I also worked on printed materials in the form of lookbooks, yers and press ads taking designs into being print ready artwork.

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Skills

• Print Design
• Digital Design
• Art Direciton
• Editorial Design
• Branding
• Social Media
• Typography
• Layout
• Logo Identity
• Still Life