Projects
- Birch | the city escape just outside of LondonI visited Birch community for an article I wrote for Wander-lust. I spent two days one night at the retreat, attended two classes (one in wellness and the other in their pottery studio). During my trip, I filmed and published real-time stories of my visit. I reviewed my overall experience, highlighting all the classes and activities offered at Birch, in the article.
- Spring in King's Cross - Influencer CampaignFor this campaign, I planned a day of location shooting to create a TikTok video and an Instagram reel to drive visitors to King’s Cross and showcase the diverse range of things to do in the area. I handpicked a song suitable to the mood of the video and edited the video to the beat, as well as added captions to highlight the different activities and offers in Kings Cross.
Work history
Social Media Account ManagerAFTERHOURZ
London, United KingdomFull Time
I develop content strategies and manage our clients' social media accounts, including Instagram and TikTok. I work collaboratively with our in-house graphic designer to produce content, which I then schedule in line with the clients’ overall marketing calendars, report and review the accounts analytics with them monthly.
Case Study: In less than two months, I have doubled the reach and helped one of our clients hit their 10K milestone on Instagram by posting relevant and engaging content consistently and building a loyal online community.
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Content CreatorTripScout App
London, United KingdomFreelance
As a content creator and an ambassador for @london.travelers and @uk.explores, I constantly create engaging contents (in the form of carousel photos, reels and stories) to inform, inspire and showcase what London has to offer and highlight new restaurants, hotels and experiences around the city.
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Skills
- Foreign Languages
- Chinese Lanaguage
- Article Writing
- Blog Writing
- Content Writing
- Video Campaigns
- Video Directing
Education
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LawDurham University
- Durham, United Kingdom