Strategic design leader skilled in creative direction and community-driven leadership. With over 6 years of experience in design and public service, I’ve led initiatives at Ballet Quarter Singapore and served as Senior Project Manager within the Singapore government, focusing on financial and stakeholder management. Having completed my Master’s in Service Design at the Royal College of Art, I bring a future-focused approach to solving complex challenges through design thinking and strategic collaboration.
Work history
Lead Graphic DesignerRoyal College of Art
London, United KingdomFreelance
• Responsible for creating a comprehensive visual strategy for Service Futures Studio, designing over 50 assets to convey complex service concepts to 10,000+ global visitors monthly
• Led the design process from concept to delivery, ensuring alignment of project goals with user-centric design
• Developed a scalable design system, optimising assets for integration across web, mobile, and print
• Collaborated with 20+ service designers, professors from Royal College of Art, and experts from EY Seren and Oxfam Novib, to implement high-impact service delivery frameworks
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Senior Project Manager – Finance & Community InitiativesPeople's Association
SingaporeFull Time
• Promoted 2 times internally for leadership and strategic contributions
• Responsible for budgets exceeding $50,000, delivery of projects impacting 400+ residential units
• Achieved 98% community engagement through feedback collection and successful policy implementation
• Led financial forecasting and refined metrics, reducing expenditure variances and improving budget accuracy
• Championed ED&I and multi-racial harmony, advocated for underrepresented communities in national policy discussions to drive inclusive policies
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Education
MBA Elective programmeImperial College London
- London, United Kingdom
Master of Arts (MA) Service DesignRoyal College of Art
- London, United Kingdom
• Gained human-centred insights by understanding user needs and behaviours for impactful service solutions
• Developed solutions within complex social and economic systems, leveraging service design to drive
transformation in change-resilient environments
• Designed for real-world live projects, creating, prototyping new service futures to solve tangible challenges
• Refined my creative practice through rigorous critiques and multidisciplinary collaboration