About me

Results driven, customer-centric senior marketing professional with demonstrable experience in marketing and communications, across various retail organisations. Strong track record of improving business KPIs by converting business needs and insights into strategy; developing and optimising multi-channel marketing campaigns to drive customer awareness and engagement, growth, sales revenue and retention.

QuestionsProjectsExperienceTeam

Projects

• @LittleBigBell x Barnardo's Homeware CampaignTeamed up with award winning interiors blogger, Little Big Bell, to launch an exclusively curated homeware collection, sourced entirely from Barnardo's retail stores. The campaign aimed to highlight the amazing pre-loved items waiting to be found, and to highlight the damage 'fast homeware' production has on the environment offering a sustainable option for those wanting to update their homes sustainably.
• ASOS Marketplace Collaboration
• A.W Capsule CollectionShowcasing the many ways you can wear those classic staple buys for A.W from our stores.

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Projects credited in

• 1

  Social Media Adverts
• Set Styling: Tesco
• Lookbook for Barnardo'sLookbook for Barnardo's, showcasing their spring collection

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Work history

Head of MarketingBarnardo's
Jun 2019London, United KingdomFull Time
European Marketing Communications CoordinatorTesco Ltd.
Mar 2014Welwyn Garden City, United KingdomFull Time
Working across the Central European business in Poland, Hungary, Czech Republic & Slovakia Developed and activated a stronger long term digital strategy for general merchandise specialising mainly on social media, newsletters and on-line content. Increased digital content for general merchandise by 90% during 2014. Planning and implementation of the annual marketing & media plans for the Central European business Developed and delivered the first general merchandise PR look book for the Central European business, creating awareness of ranges amongst new audiences and generating incremental sales. Identify and drive opportunities for social & digital content across Europe. Post campaign analysis - both ATL & BTL Report on daily sales activity and highlight potential areas of risk

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Skills

• Project Management
• Retail Marketing
• CRM
• POS
• Email Communications
• Management
• Retail Advertising
• Retail Branding
• Direct Mail
• Digital

Awards

B
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Marketing Communications Campaign of The YearBetter Society Awards