I am a curious senior creative who understands and harnesses social culture to craft ideas that mirror the chaos of the modern world. In short, I make best-in-class social creative. Which has the longevity to live on any medium. How did I get here you ask? Working at two of the world’s leading publishers, where genuine cultural connection amassed a loyal and engaged community. I learnt how to craft ideas that cut through the splintered, fast-moving pace of our society to connect with intended audiences on a deeply relatable level. Working in creative agencies I have learnt the power of clarity when formulating ideas and transforming them into reality, where detail is imperative in design and copy to warrant a second glance and be truly memorable. In media, an industry built from putting the audience first, I learnt how to synchronise platform and purpose. By understanding how audiences interact with different media channels, I craft ideas tailored to their specific engagement patterns.
- Cooking Au NaturalWe challenged the negative taboos around naturism with Stella Artois Unfiltered (AB InBev). In an incredible 4 part series which sees Mob talent explore just what it means to live Au Natural. In this first of its kind series, Jordon travels around the UK, cooking with seasonal produce aligning to the notes of the beer whilst embarking on a journey of self discovery as he meets a group of naturists who truly live the Au Natural lifestyle.
- Action against Detention CentresA powerful 360-degree campaign highlighting the harsh realities of what happens to people who go through the detention process. We documented the lives of real people who have been affected by detention centres in the UK. Through a plethora of online and offline content featuring people with lived experience. Driving PR and conversation.
- Ecstasy of cleaningWe moved Vax away from rational, price-point-led comms, to a more emotional positioning that reflected the messy nature of everyday life. Inspired by the online community of people who love the act of cleaning, just as much as the post-clean calm that comes with it. Our creative proposition, ‘Satisfaction. From start to finish’ showed how the process of cleaning up a messy life, could be something to look forward to. Turns out people loved satisfying hoover lines as much as we did. Sales skyrock
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Senior CreativeMOB Kitchen
London, United KingdomFull Time
Leading the conception for commercial creative output. Pitching and securing retainers for Aldi, Stella Artois, Russell Hobbs, British Airways and many others. By leveraging social culture, I develop creative ideas and executions to bridge the gap between our clients and our engaged audience.
Mid-weight CreativeLADbible Group
- London, United KingdomFull Time
Developed social-first creative for LADbible group's portfolio, winning and retaining partnerships with Ben and Jerry's, Just Eat, Reece's and more. Developing the response to brief; brainstorming ideas, pitching, storyboards, casting and creative development.
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- Oil Painting
- Presenting Ideas
- Creative Direction