Keen storyteller with a particular interest in social commentary pieces and exploring fashion as means of political, personal and social expression. Contributed high performing articles to several platforms on topics including feminism, fashion diversity and self-expression.Locked Pro Plan feature
• Pitch and write regular features covering fashion, social commentary, pop culture and local events/people. • Write punchy scripts for video content and present on-camera for FIB 5-min features and documentaries. • Regularly gain top page views for articles, including first-person investigative pieces. • Set up and conduct interviews with local talent and creatives using network of contacts.
• Managed social platforms, put together weekly social calendars and scheduled content. • Initiated and managed Instagram-based campaign, #InvestInBeauty, in support of new print feature. Gained highest engagement rate for several posts during the campaign. • Created images for newsletters using Photoshop. • Scheduled newsletter campaigns to different subscription groups and analysed the performance of newsletters, creating weekly report.
• Produced copy for digital marketing campaigns and created branded, SEO optimised content, including mini-eBooks, blog features and online articles. • Re-assessed company brand across all social channels, managed Facebook ads and grew Instagram following by 200% in two months.
• Audited, overhauled and managed all social channels to better engage with B2B audience. • Set up Instagram and rapidly grew following, featuring regular ‘Meet the Team’ and ‘behind-the-scenes’ posts. • Tapped into the wide range of talent working at PRH to create exciting video content for company blogs and social channels in support of several national campaigns. • Supported stakeholder outreach, developed media contact lists, assisted in media pitches and sourced PR opportunities.
• Built website via WordPress, gaining familiarity with plugins and shortcodes. • Grew a large online presence across socials and set up collaborations with brands. • Created blog and photo content covering personal style and beauty and lifestyle trends.