Projects
- University of Reading: Reading Festival Backstage PassThe University of Reading teamed up with Reading Festival organisers Festival Republic and our friends at Bauer Media Group, the publishers behind Kerrang!, Absolute Radio, Kiss FM, Mojo among others to bring coverage in real-time from the festival. A truly innovative brand partnership (especially for a Higher Education institution) executed primarily on social and focussed around brand advocates, social influencers and real-time content.
Work history
Campaign Assistant
Responsible for supporting and delivering quality, well-rounded and successful brand marketing and campaign activities.
Communications & Engagement Officer
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•An elected one-year post representing and protecting the interest of over 17,000 students on university and national issues.
•Company Director of a +£5million turnover non-for-profit incorporated charity.
•Lead on communications strategy.
•Responsible for social media strategy: Creating engaging social content and overseeing an array of digital media assets.
•Responsible for Union brand: Launched a ‘Love Your Union’ campaign to communicate our relevance to the membership and ignite brand loyalty with the aim to also resonate within our commercial services sales.
•Coordinated creative Student Officer face-to-face engagement.
•Oversight of commercial services: Gathering student opinion on its operation as well as recording impact through digital analytics and acting upon results.
•Oversight of ‘Student Activities’ including sports, societies, and student media.
Skills
- Advertising
- Presenting
- Account Management
- Client Services
- Marketing
- Pitching
- Project Management
- Songwriter
- Strategic Planning
- Creative Thinking
- Stakeholder Engagement
- Positioning
- Campaign Management Optimisation
- Stakeholder Managenent
Education
BA Peace, War International Relations
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International Relations