About me
Interior design trained, I have experience working across working across various industries on project basis, gaining knowledge of digital, events, fashion, jewellery, airports, with understanding of product scale, and spatial awareness for the viewer. I can set-up teams globally for start-ups; established companies with holistic and environmental views, and an ability to translate creative ideas concisely to achieve the most lucrative outcome.
Projects credited in
- Integrated Marketing Communication Campaign Planning Project - Report on Disney StoreThe Integrated Marketing Communications Campaign Planning Project allowed me to bring together all the knowledge gained during my MA in Marketing Communications. This practice-based project is an assessment of a brand's current situation and future potential in relation to its marketing, brand and marketing communications strategies. My IMC project provides an in-depth, comprehensive integrated marketing communications six months plan for the most famous entertainment company worldwide, The Disney Company and its UK Disney Stores. To overcome the brands’ issue, the strategic decision – accurately evaluated through the use of a SWOT analysis – of reducing the amount of licences introducing a higher percentage of adult Disney Consumer Products across the 50 UK Disney stores will aim to the marketing objective of a 12% increase of sales by the end of the year 2015. This will be followed by the implementation of an Integrated Marketing Communication campaign which will aim to attract 14 500 new customers in 6 months and to achieve the following marketing communication objectives: To create awareness of the new products available at the Disney Store; To drive brand switch amongst those adult consumers that currently buy Disney Consumer Products in other (offline and online) retailers; To attract potential Disney fanatics to the store; To engage with existing adult customers. The target audience, identified with a deep secondary research and consumer insight analysis, has been divided in three key profiles: Disney Fans, Families and collectors. Moreover, an appealing message will follow the lines of the movie Peter Pan “Never Grow Up” theme and will be divided in three specific messages to be delivered using different and compelling communication tools for the three targets. Other target that has also been taken into account throughout the campaign is the internal audience of the Disney Store, the employees AKA Cast members. Communication with these will take place in every moment during the IMC campaign since they are an extremely important asset for the brand. The communications will inform them of any news concerning the campaign, the objectives to be reached and a mystery shopper will help guarantee the quality of the service delivered. With the help of frameworks, such as AIMIRITE and the De Palsmecker et al. Mixed Media Criteria, communication tools have been evaluated resulting in either their rejection or approval based on the appropriateness of the tools in the context. The end decision results in the use of a mix of advertising, direct marketing, digital marketing, sponsorship, PR (internal and external communications), shopper marketing and promotional marketing techniques. All the channels used have been targeted and personalized, where possible, to guarantee maximum levels of target reach. Lastly, the final budget helps understand the potential RoI of the campaign which results in £3 gained every £1 spent and sets extremely positive campaign expectations, both in terms of finance and objectives achieved. To prove if the campaign outcomes will or will not be as positive as expected, an evaluation plan has also been prepared. Through the use of pre, during and post-campaign evaluation techniques, the tools will all be evaluated in order to guarantee a full understanding of the campaign outcomes.
- Aston Martin DB9t Bond EditionAhead of the new 007 Bond film, Aston Martin unveils the Db9GT Bond Edition. Shot by Christoffer Rudquist in London and Wales locations, over a week long road trip. Keep your eyes out for more imagery by Christoffer to be released in the lead-up to the film.7
- Max Verstappen on the Road to F1Episode 2: Follow 17-year-old Max Verstappen as he prepares to become F1’s youngest-ever driver. Most people his age are hoping to pass their driving test, 17-year-old Max Verstappen is getting ready to be F1's youngest racing driver. When he lines up on the grid at Albert Park, Melbourne for the Australian Grand Prix on March 15, Max will break Jaime Alguersuari's record by a massive two years. It's a lot of pressure to pile on young shoulders even before you consider that his mentor, Helmut1
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Work history
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Design ManagerHeathrow Airport
- London, United KingdomFull Time
Interior DesignerImagination
- London, United KingdomFreelance
Bloomberg, City Airport , Imagination Experiential Agency 2014
Detail development completed in 4 days, specification for build delivery. Ability to be agile and work closely with concept design
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Skills
- Design Management
- Research Insight
- Sketch Development
- Adobe Photoshop
- Mentoring
- Organised
- Detail Design