My professional life has revolved around developing new business ideas and marketing opportunities. I have a focus on Content Marketing, with a deep knowledge of marketing practices cross-channel, as well as developing strategic proposals around branding and new product development. I am also the founder of a tech start-up Mini Screen Pictures, a digital media company that makes products across the TV, Advertising and Arts sectors.
Projects
- Culture CakeCulture Cake puts you at the centre of Festivals, Museums and Performance Art, wherever you are and wherever you go - an entire arts ecosystem in the palm of your hand. Museums, galleries, concert halls, festivals - we're surrounded by amazing art and culture, but it's hard to discover what's going on and interact with all of that quickly and easily - until now.
Work history
Global Communications ExecutiveDentsu Aegis Network
London, United KingdomFull Time
Successes:
• Managed Thought Leadership content creation for all three of Dentsu Aegis
Network’s media brands; Carat, dentsuX, and Vizeum. I worked across various
formats including videos and infographics. This enabled our brands to successfully
stay current and ‘front-of-mind’ in speaking to clients and CMOs.
• One blog article (on Eurovision being a bigger ad opportunity than the Super Bowl)
was published in the trade press. I was the only member of the marketing team to
achieve this, purely created from my own research and writing.
• Edited case studies, helping the new business department to retain clients and
prepare for pitches.
• Ensured internal communications channels and platforms such as Yammer,
Campaign Monitor, Mail Chimp and Survey Monkey, were used to full effect. I
designed, templated and wrote internal communications material. Most often, this
enabled C-suite personnel to keep everyone in the business informed, during a time
of protracted change.
• Proactively collaborated with planners and strategists across the business. This led to
greater buy-in from C-suite personnel to prioritise marketing, and also led to an
increase in staff offering to support our content calendar.
• Conducted vital competitor and market analysis into the sector, understanding how
different agencies and consultancies approached marketing their businesses. This
research was used to frame our own content calendar and ensure all content would
be unique and valuable to our audience.
• Co-Project Managed the company’s flagship annual trends event, involving speakers
from Spotify, Instagram and Facebook. The event included co-ordinating a live
streaming operation, managing a TV crew and presenter.
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Team MemberBamford Watch Department
London, United KingdomFull Time
Responsibilities:
- Day-to-day management of shipping; including ensuring high-value orders to clients met customs requirements and delivery deadlines.
- Assisted the Production team by ensuring watch parts were on schedule between assembly/disassembly during the customisation process.
- Installed and managed Social Media analytics software, paving the way for a Social marketing strategy, seeing a 28X increase in following engagement.
- From my analysis, we were also able to shift content creation to better reflect what BWD’s audience preferred to see.
- Developed Marketing strategies for the company’s new brand Bamford London, and Bamford Watch Department, linking up to Social (organic and paid), PR, as well as Influencer and Brand Ambassador channels.
- Reported on Website (Google) analytics, prompting a plan to re-design the BWD site to enhance user-experience, especially on Mobile.
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Skills
- Busienss Development
- Branded Content
- Mobile Applications
- Digital Video
- Online Media
- Entrepeneurship
- Channel Strategy
- Arts Marketing
- Social Media Marketing
- Digital Marketing
Education
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BA(Hons) Ancient HistoryUniversity of Birmingham
- Birmingham, United Kingdom
Specialised my dissertation around the relationship between early Christianity and Paganism for which I received a 2:1