Charlotte Beckett Insight & Strategy Director | The Dots
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Charlotte Beckett

Insight & Strategy DirectorLondon, United Kingdom
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Charlotte Beckett

Insight & Strategy DirectorLondon, United Kingdom
Projects
  • Brand strategy projectsI've worked on brand and brand experience projects for charity, public sector and NGO clients. This has included: research, insight and strategy development, including understanding audiences, market positioning, development of mission, vision, values; creative development (developing brand architecture, overseeing creative teams, and co-creating brand guidelines) and activation strategies (across platform). Clients have included: Institute of Work (merging 2 charities into 1 new one), Theatr
Work history
    Insight & Strategy DirectorZinc Network
     - London, United KingdomFreelance
    Zinc Network is a social change agency that builds resilience to some of the world’s most complex issues by bringing together the networks of people, technologies and ideas that will make change happen, for good. Clients include governments, civil society groups, NGOs and brands in Europe, Middle East, Africa, the US and Australia. Hired, on a fixed term contract, to set up and run the research and strategy team, including designing processes, forging partnerships, supporting business development, and being part of the Senior Management Team. Behavioural research and strategic lead on social change projects, with a particular focus on tackling the rise of disinformation Designing and running both qualitative and quantitative research, and monitoring and evaluation frameworks, in the UK and internationally. Developing creative and communications strategy. Designing and implementing monitoring and evaluation frameworks. Developed and piloted a behaviour-change model, based on academic research, to understand audiences by attitude and level of resilience. This is used to inform audience insights, intervention design and impact reporting around disinformation.
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    Strategy Director(Various)
     - London, United KingdomFreelance
    Projects include: Across The Pond - developing a strategy to build a social movement to prevent pressure wounds Rufus Leonard - developing quant/qual research and brand experience strategies for FMCG brands in the UK, India and China Hamell – analysing social data to understand patients' experiences of progressive lung diseases Sopra Steria - user research and customer experience mapping for a Government digital system design project Zinc Network - audience research and creative strategy for a campaign celebrating women in the Gulf
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Skills
  • Behavioural Insight
  • Behaviour Change
  • Consumer Behaviour
  • Psychology
  • Brand Psychology
  • Strategy
  • Brand Strategy
  • Research Insight
  • Research Design
  • Creative Strategy