Work history
S
S
Content-Marking ExecutiveScott Dunn
London, United KingdomFull Time
Key Responsibilities:
> Maintain, update, and monitor the content of web pages.
> Analyse traffic & produce reports
> Work with the Development team to improve UX
V
V
Content WriterVoyage Prive
- London, United KingdomFull Time
Key Responsibilities:
> Optimised each piece of copy using knowledge of SEO, including; URLs, Titles, Meta Data and internal linking.
> Took charge of restructuring the company's long-form copy policy to improve customer experience.
> Maximised our searchability and optimised each campaign by finding new keywords and identifying negatives ones.
> Wrote eye-catching, snappy content across multiple media platforms, tailoring the tone for the medium & audience - including Facebook, newsletters and Instagram.
> Proofread and edited copy for in-house editors, ensuring all copy adhered to the company style and tone of voice.
> Fed back possible improvements and changes to my team.
> Worked to tight deadlines and kept abreast of the team workflow, backing them up when needed.
> Sourced and edited imagery using Photoshop, ensuring that we do not infringe Copyright Laws.
> Maintained databases.
> Liaised with the Buying, Loading and Customer Services teams.
> Worked closely with our Media Department and those in Voyage Privé's international offices to ensure that our copy was in line with current trends and contributed imagery, copy and taglines to global marketing campaigns.
> Researched each piece of copy & create concise, engaging and creative copy.
> Created copy for the main website, travel blogs, email campaigns, various social media platforms, and Facebook Ads.
> Uploaded the copy to the website using an in-house Content Management System and ensured all copy and imagery was optimised.
> Coordinated between teams.
> Worked to tight deadlines across multiple time-zones.
Skills
- Copy Proofing
- Brand Copywriting
- Creative Writing/blogging
- Research
- Event Organisation