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Highly adaptable and ambitious creative lead, specialising in multi-platform content innovation, youth engagement and visual storytelling.
Multi-platform Creative Direction and Visual Storytelling across MTV + Comedy Central Digital
Art Direction of all digital content, fashion shoots and artist portraits. Concepting creative ideas for editorial, video, snapchat and commercial content. Visual Editing of onsite features including picture editing, editorial design, motion graphics, branding, identity, animation etc. Sourcing, commissioning and briefing external creative talent Full production of style and artist shoots. UX design including wireframing and templating of mtv.co.uk, mtv.de, mtv.es and mtv.au style hubs. Negotiating image rates and usage rights. Management of the Digital Creative budget. Supporting sales team with creative advertorial and branded content. Biggest achievements include launching of MTV Snapchat Discover platform in Jan 2015. Responsible for incepting and developing Creative Direction across the channel.
Visual editing of all online features. Concepting of editorial and creative initiatives. Produced editorial photographic and video shoots; managed logistics, sourced locations and liaised with talent management to ensure shoot days ran smoothly, on time and budget. Oversaw freelance creative teams to ensure standards and expectations were met on set. Design of pitches, trend reports and presentations. Design of in house and client ads. Sourcing up and coming creative talent . Lead the District MTV 2013 Yearbook initiative where we rounded up the best creative pop style talent of the year into a month of online content, a film, zine and 'Rewind the Tape' exhibition at the Design Museum.
Helped to establish identity of popular streetwear brand. Designed logos and artwork for t-shirts, labels and badges Created print and promotional materials such as look books, business cards, adverts, stickers etc Commissioning, production and art direction of photo shoots.