About me
Data-driven, resilient and passionate Digital Media Marketing Officer with over 10 years of experience working within the marketing industry – primarily in the arts.
Leading on the creation, strategy and execution of international creative marketing campaigns, producing engaging content for social media and email brands and management of partnerships. Advocate for Customer Access and dedicated to bridging the gap between global brands and audiences. Driven customer analysis and strengthened business strategies, contributing to the success of the organisations that I have worked with.
Work history
Marketing OfficerNational Theatre
London, United KingdomFull Time
National Theatre Live is the world leading event cinema distributor, broadcasting live plays on-stage to cinema screens around the world. I am responsible for the creative of UK and International marketing campaigns, delivering demanding ticket sales targets for the National Theatre Live broadcasts.
Key Responsibilities:
- Led on partnerships with a range of commercial and publicly funded theatres of which we broadcast from.
- Secured high quality and engaging content with key talent, including James Corden, Phoebe Waller-Bridge, James McAvoy to capitalize on the sales potential, analysing the effectiveness and ROI.
- Managed the relationships with domestic cinema chains; Odeon, Picturehouse, Curzon and Showcase. Briefing them on upcoming titles and forged successful co-marketing strategies.
- CMS management for National Theatre Live’s website, ensuring all information was accurate as well as monitoring performance of digital and social advertising.
- Trained as a Mental Health First Aider to provide support for colleagues and the organisation at times of distress and for anyone who may be going through some form of mental health issue. I provide the relevant knowledge and intervention.
Achievements:
- Elected to take lead and manage access (D/deaf and disabled) for National Theatre Live and investment to the business strategy.
- Surpassed ticket sales targets on each National Theatre Live campaign that I have managed, within 5 months bringing in a total UK box office gross of £4 million.
- Programmed the NT Live CRM strategy, creating dynamic email campaigns and regularly reporting on the performance and implementing optimisation. Resulting in a database growth of 65% and transformed email metrics, with an average of 45.5% open rate and a 19.8% click-through rate.
- Due to the COVID-19 pandemic and closure of the building we recently launched National Theatre at Home. Every Thursday NT Live titles are made available via YouTube. I have managed the end-end campaign delivery for each title and to date this has accumulated into over 13 million views and generated £2 million in donations during a period of uncertainty.
Marketing Manager (Voluntary)Young People In the Arts
- London, United KingdomFull Time
A social network for art professionals at the outset of their careers. YPIA is run by a team of volunteers who are all involved in organising a monthly series of events.
- Overseeing effective implementation of marketing plans for each of the YPIA events, across all channels, including print, website, email and social media.
- Maintain expertise and knowledge of the UK Arts sector to inform our communications, build relationships with key stakeholders, influencers and identify opportunities.
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Skills
- Email Marketing
- Reporting Analytics
- Presenting
- Marketing
- Project Management
- CRM
- Campaign Delivery
- Strategic Marketing
- Copywiting
- Digital Campaigns
Education
A
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ICF Accredited Diploma in Transformational CoachingAnimas Centre for Coaching
London, United Kingdom
Consumer Behaviour and MarketingGeneral Assembly
- London, United Kingdom
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