Charlotte Effah

Charlotte Effah

Senior Brand Advertising ManagerLondon, United Kingdom
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Charlotte Effah

Charlotte Effah

Senior Brand Advertising ManagerLondon, United Kingdom
About me
I'm a Senior Brand Advertising Manager at Adylic - a digital advertising agency which is a subsidiary of Omnicom Media Group. Having worked on campaigns for popular brands such as PepsiCo and Bacardi, I have notable experience in Rich Media and Brand Advertising. In addition, I have also recently launched a digital publication & review platform called THE GUIDE, which focuses on different aspects related to food, culture and travel. It is essentially a one-stop shop for recommendations on the best restaurants, bars, events, cultural experiences and travel destinations around the world. THE GUIDE now has a website: www.theguidemag.co.uk and also has a presence on instagram @theguide.mag. I have now grown the team from originally just being myself to now having a total of four members with the team, with each person managing different responsibilities from editorial to commercial Strategy and our web/digital technologies. Thus, THE GUIDE aims to be a daily insider to what’s on and where to go in London by providing honest restaurant & bar reviews, detailed travel itineraries, exclusive member’s/subscriber events, cultural experiences and more. I have an MSc in Management from Imperial Business School which has also been the main driving force behind my entrepreneurial flair and passion for business and branding. Keeping up to date with what’s on and where to go in London as well travelling are things you can find me doing in my spare time (and occasionally some tennis too).
Projects
  • THE GUIDE
    THE GUIDETHE GUIDE is a digital publication & review platform for all things Food, Culture and Travel. We’re a one-stop shop for recommendations on the best restaurants, bars, events, cultural experiences and travel destinations around the world. Just think of us as your insider to what’s on and where to go. Honest Restaurant & Bar Reviews Detailed Travel Itineraries Exclusive Member's Events Cultural Experiences Member’s Perks + Discounts Personalised User Accounts Subscribe now and stay in the know!
Work history
    A
    A
    Senior Brand Advertising ManagerAdylic, an Omnicom Agency
    London, United KingdomFull Time
    M
    M
    Brand ConsultantMIGHTY BEE ltd
     - London, United KingdomInternship
    Conducted market research and prepared an extensive market entry business plan for Germany and the US market. Identified opportunities for MightyBee to expand its distribution network. Investigated into local regulations and created resonance of local food culture and trends of the given target markets.
Skills
  • Digital Advertising
  • Dynamic
  • Brand Management
  • Brand Campaigns
  • Social Advertising
  • Management
  • Account Management
  • Event Curation
  • Project Management
  • Event Management
Education
    I
    I
    MSc ManagementImperial College
     - London, United Kingdom
    U
    U
    BSc SociologyUniversity of Manchester
     - Manchester, United Kingdom