About me
Brand and marketing consultant providing CMO-level support to transform businesses with bigger-picture thinking, inspiring creative ideas and motivating leadership. 15 years experience delivering award-winning commercially impactful activity globally. I have an approachable and collaborative style that brings teams and organisations together.
My experience spans working client side in large traditional organisations and start-ups, as well as, independent agencies and those part of a group. I am uniquely placed to help businesses of all shapes and sizes. Bridging the gap between the old and new. Providing traditional marketing thinking with a start-up mentality. Bringing experience of all possible marketing channels to meet business needs.
What I believe:
- Making audiences central to the marketing strategy will future-proof any organisation
- Impact of brand on commercial success is misunderstood and needs to be reinstated as a key driver of financial results
- Creating an enjoyable, passionate and collaborative space will deliver best in class work
My specialties:
Data and insight-driven strategy
Creative thinking and development
Inspiring and motivating team leadership
Cross-channel media planning
Agency and stakeholder management
Brand development and management
Working with your business:
- Interim marketing leader overseeing day to day running of marketing department
- Delivering best in class brand and marketing campaigns
- Establishing marketing function - building marketing teams and developing strategy
- Supporting businesses navigating change or growth by developing marketing solutions
Career highlights that demonstrate the success of my approach:
- Cannes Lion Grand Prix and Grand Clio award-winning ‘Three Pigs’ brand campaign
- Revolutionary ‘Own the Weekend’ newspaper campaign taking market share and winning IPA Effectiveness award
- Global launch of award-winning Guardian app
- D&AD award for ‘Maggimite’ Guardian brand campaign
Work history
CMOJungle Creations
London, United KingdomFull Time
Part of senior leadership team transforming start-up into leading media, marketing and commerce business. Jungle Creations runs six media brands and has amassed over 100million followers and achieves billions of video views each year. Linkedin top 25 starts-ups.
• Advising CEO on key strategic business decisions and developing five year plan to support investment
• Brand strategy work defining the purpose, proposition and personality of six media brands and updating brand look and feel
• Recruited, embedded and manage high performing marketing team of six
• Marketing campaigns and content to raise awareness of media brands eg. ‘It’s a trans world’, ‘Overheard’ and ‘Hangin with’
• Raising profile of Jungle Creations with AWEurope sponsorship, rebuilt website and overseeing comms
• Data and insights strategy making data central in content, commercial and marketing decisions
• Loyalty strategy to drive revenue from consumers on Facebook, YouTube and own websites
C
C
Brand and Marketing consultantConsultant
London, United KingdomFreelance
Working with start-ups to deliver brand and long-term marketing strategies
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Skills
- Marketing
- Strategy
- Creative Development
- Brand Managment
- Digital Innovation
- Leadership
- Integrated Marketing
- Cross Channel Marketing
- Advertising
- Digital
Education
BAUniversity of Leeds
- Leeds, United Kingdom
2:1 English and History