About me
I am an experienced researcher and insights professional who loves to uncover what makes consumers tick. With over 10 years of experience, I use qualitative and trends research to uncover fresh consumer insights and translate them into tangible value for organisations.
I have conducted multi-city global research in every continent with a huge range of clients such as: Unilever, Samsung, HP, Coca-Cola, Pepsico, Marriott Hotels, LVMH, P&G, The Royal British Legion and Pernod Ricard, and across categories ranging from lifestyle and tech to beauty and healthcare.
Extensive experience in:
• Research design, management and moderation: Ethnography, Observation, Depth interviews, Focus Groups, Co-creation, designing and leading safaris, UX
• Digital Research: designing & running online communities, consumer blogging/diaries, in-depth self-ethnography
• Trend spotting and research
• Quantitative research
• Ideation: concept writing, idea development, and ideas testing
• Brand Strategy
• Workshop design and facilitation (online with Miro, and in-person)
• Presentation of research, insight and analysis (written and video)
Based between Madrid and London - able to travel internationally
Work history
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Freelance Innovation Consultant & Researcherlemonbites ltd
London, United KingdomFreelance
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Innovation ConsultantHappen
- London, United KingdomFull Time
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Skills
- Qualitative Research
- Strategy
- Ethnographic Research
- Consultant
- Consumer Trends
- Cultural Trends
- Innovation
- Spanish