About me
I am a brand and digital marketer with 5+ years experience in e-commerce. I have spent most of my career in the fashion sector but recently expanded my experience in the hospitality and travel industries whilst freelancing in Latin America and Australia. The fashion industry is volatile and high pressure, I am comfortable working in these situations and toward ambitious KPIs. I enjoy developing innovative and creative campaign concepts, translating these across marketing channels to communicate the brand message and increase their commercial success. I am looking to further my career with a brand that ultimately creates a memorable experience for customers and brings people together.
Projects
- MESHKI Basics 2.0MESHKI Basics was a key range for the brand and one of their larger launches. This collection was the drop of the highly anticipated follow up to the original range, in all new colourways and cuts. Work included strategy creation, management and execution across all marketing channels, working closely with the creative team to develop a strong campaign for the brand.
Work history
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Freelance Marketing ConsultantSelf Employed
United KingdomFreelance
Working with clients to assist with marketing activity across a range of channels.
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Senior Marketing Executive (FTC)MESHKI
- Sydney, AustraliaFull Time
Oversaw development of the internal marketing teams and created short, mid and long term strategies for all channels, working alongside the marketing manger to boost domestic and international brand growth for MESHKI on a fixed-term contract.
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Skills
- PR
- Marketing Strategy
- Marketing Campaigns
- Digital Marketing
- Influencer Marketing
- CRM
- Performance Marketing
- Brand Marketing
- Management
- Project Management