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I am a passionate Digital Public Relations enthusiast using my platform with ‘SoSensational’ to launch my career in this industry. I graduated with a 2.1 Hons degree from the University of Central Lancashire (UCLAN) studying “Fashion and Brand Management”, after gaining a Foundation Art and Design Diploma. I am bright, confident and outgoing person who loves design and creativity. My studies and work to date have equipped me with the skills for my career within the digital and design industry. I am confident you could benefit from my enthusiasm and fresh ideas. I am a hard working, reliable, enthusiastic individual who loves learning new things and being around creative people.
PR & Social Media Management • Marketing SoSensational as a fashion platform for leading brands. Evidencing success via increasing Facebook user following by 40% in 6 months • Successful monthly target management • Advocate covering our Brands & Boutiques for campaign management, promotions and visual imagery (90+ including Marks & Spencer, John Lewis, Debenhams, Phase Eight, Hugo Boss, Hobbs and Jigsaw) • Design and implement targeted promotions based on client type Boutique/Affiliate Competition Management • Client management and competition planning and delivery including page creation, URL linkage and promotion across social media. Using key strengths of each platform to meet and engage target audience ensuring SEO and keyword research completed. Website re-launch • Image management including resizing selection, application, consultation of new design layout Website Management • Create, curate and manage all published content • Sales and new arrival page updates, banners, visual display and hot deals • Deep- linking for sales tracking purposes • Linking and delinking promotions • URL redirection • Data management review • Design and implement Facebook graphical content • ‘How to style it’ edits • Logo design • Design and produce company Media Pack • Design and implement blogs Trend analysis • Review, create and implement trend design to develop current campaigns: o Seasonal (12 days off Christmas, Party Season, Summer Weddings) o Fashion trending (Style Tips, How to style it) o Technical design enhancement (sales and feature brand management) o Current Trends (Celebrity fashion - Joyce Young) o Product review and impact analysis (healthcare, fashion, hair & beauty) o Brand review and impact analysis
Waitrose Stratford City June 2012- Sept 2012 Counters • Customer service • Setting up counters at the beginning of the day • End of the day preparation for next business day • Deli, Meat & Fish counter • Patisserie counter Waitrose Walton Le Dale September 2011- April 2012 Cafe • Customer Service • Food and drink preparation • Start of day preparation Waitrose South Woodford November 2010- August 2011 Check outs / Counters • Customer service • Customer check out • Welcome Desk client hospitality • Food counters (Meat & Fish and Bakery)
Fashion Brand Management