About me

I care about Earth-conscious brands, helping them craft stories and ideas to engage the people that matter. I have 8+ years’ experience creating and managing lifestyle editorial, a strong understanding of brand identity and tone of voice, delivering proven, audience-focused written and visual content across multiple platforms. I am currently a freelance writer, editor and creative strategist, while running my own brand, Slow and Sow.

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Projects

• 1

  Founded Slow and SowI set up Slow and Sow in 2020, a brand based around natural dyes. Creating naturally dyed garments to be worn, re-worn and cherished forever, collaborating with lots of other creatives along the way, we grow slowly and Mother Nature is at the heart of everything we do. slowandsow.com @slowandsow
• Edit work for MAGmagbtm.com
• Interview with Camilla EngstromI spoke to the Swedish born artist about joyful dancing, pivoting careers and forest bathing
• Interview for NOON MagazineI spoke to prolific photographer Tom Wood for the Excess issue of Noon, a biannual art and culture publication.
• 3

  Interview with the founders of Norlhafor AnOther magazine https://www.anothermag.com/fashion-beauty/12229/norlha-is-the-tibetan-label-changing-what-luxury-fashion-looks-like
• 2

  Interview with Lotte van Raalte on her book BODYFor AnOther magazine https://www.anothermag.com/art-photography/12209/lotte-van-raalte-body-book-series-exhibition-female-nude-body

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Work history

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FounderSlow and Sow
Mar 2020United KingdomPart Time
Slow and Sow is a natural dye brand, working with natural dyes to create small batch garments to be worn, re-worn and cherished forever. slowandsow.com
Assistant Content EditorSoho House & Co
Mar 2017 - Aug 2020London, United KingdomFull Time

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Skills

• Concept Creation
• Creative Art Direction
• Copyediting
• Editorial Commissioning
• Editorial Content
• Arts Journalism
• Travel Journalism
• Social Content
• Social Content Strategy
• Interviewing
• Commissioning Illustration
• 35mm Photography
• Filmmaking
• Video Editing

Education

MA Visual AnthropologyGoldsmiths, University of London
Sep 2015 - Sep 2016London, United Kingdom