Work history
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Editorial CoordinatorSimba Sleep
London, United KingdomFull Time
Currently, I’m the Editorial Coordinator at Simba - a dynamic sleep technology start-up, on a mission to make bedtime better. I turn my hand to everything from snappy one-liners (puns come as standard) to myth-busting articles that take sleep science from daunting to digestible. In a nutshell, whether it’s the Performance Marketing team in need of a paid social blurb, or the Partnership Manager on the hunt for an in-depth, product-focused piece, I’m the go-to. As such, I ensure all content published by Simba fits with our tone of voice, is grammatically correct and packs a punch. With a streamlined product offering, it’s imperative to come up with fresh ideas to engage customers - so I’m always jotting down new ways to communicate the brand’s daring personality. I also manage the editorial calendar, the company blog - Night Life, and the monthly e-newsletter - The Thread, as well as all of the copy assets for Simba’s sleep-optimised apartments, The Zed Rooms.
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Travel CopywriterTUI UK
- Luton, United KingdomFull Time
Previously, I was part of the Editorial team at TUI UK, where I created copy for numerous business areas. Writing about hotels and destinations for both the TUI and First Choice websites, brochures and blogs made up a large part of my daily responsibilities, so using varying tones of voice has become second nature. Alongside this, I acted as the primary contact for the E-Commerce team. This involved continuously fine-tuning the copy customers saw when browsing holidays, putting forward suggestions for A/B testing sprints, and collaborating with the Product Owners and UX designers. I also worked within a tight-knit sub-team focused on completely redesigning the booking process. Adaptability was a key factor in my role, too - particularly demonstrated during the 2017 rebrand from Thomson, when my team and I performed very successfully in a high-pressure period.
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Skills
- Writing
- Proofreading
- Content Creation
- Project Management
- UX Copy
- SEO Content
- Social Media Marketing
- PR
- Travel Writing
- CRM Marketing
Education
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BA (Hons) English Literature 2:1The University of Hertfordshire
- United Kingdom
In my first year I studied modules in English Literature, French and Journalism, gaining a 2:1 grade across all three disciplines, before choosing to major in Literature and minor in Journalism for my second year, and ultimately major solely in Literature in my final year. In my second and final years I achieved overall grades of 69% and 68% respectively. In my final year dissertation project, I achieved a 1st class grade.