Experienced all-rounder taking brands and projects from inception to reality. Creative brand strategist - as comfortable incubating, establishing and developing start-ups as re-envisioning, supporting and invigorating established global brands. Expert project direction and management specialising in marketing, communications, business development and production across luxury and fashion, lifestyle and wellbeing, e-commerce/digital and bricks and mortar enterprise.
Add value to businesses by delivering projects and ongoing campaigns that raise their profile, develop their business and position them appropriately in the fashion/luxury landscape. Example projects include the launch of the Nokia Lumia Centrefold Magazine, creating and delivering the first Fashion Illustration Gallery pop up event at Christie's in South Kensington.
Combining expertise across fashion, luxury, communications, social enterprise, start ups, broadcasting and fundraising to get new projects off the ground and provide business development to SMEs that are growing quickly and/or managing change. Recent projects include production of online fashion content for Canon and a wellness project in collaboration with The Apartment, Liforme (yoga) and Grazia magazine.
Managed/delivered global marketing campaigns and projects to support nine European retail villages; engaged/negotiated appropriate partnerships and collaborations; communicated across multiple departments to deliver campaigns effectively and efficiently.
Village SOS - Led the business planning process to win over £400k BIG Lottery funding; was responsible for delivering an ambitious sustainable project in Lincolnshire. Acting as CEO/MD this involved comprehensive strategic support and implementation across legal negotiations, instruction of professionals, overseeing construction, managing budgets, recruiting and managing staff and volunteers to create a sustainable social enterprise. Village SOS saw six UK villages with a great business idea team up with six enterprising individuals to help them achieve their ambitions. A BBC One series followed the new enterprises from start-up to trading.
Marketing strategy and deployment for this luxury book publishing company. Established brand and ensured global communication to HNWI audience via targeted PR and events. Gloria was a leading publisher of luxury, limited-edition big books. The company was founded in 2004 by Ovais Naqvi (primary investor Abraaj Capital), with the objective to create the biggest, most beautiful books in the world. Titles include Pelé, Superyacht, New York and Scarfe on The Wall.
Gave the site a cohesive “voice” via all communication channels. Worked across all departments to ensure content published to the website. CoutureLab was set up by Carmen Busquets (one of the founding investors in Net-a-Porter) as a luxury retail destination - a unique online environment where people can find one-off, bespoke, limited-edition and couture pieces to suit every taste.
Project managed and oversaw many areas of this major international event, provided strategic input for the long term success of London Fashion Week and recruited/managed a great team to ensure Marketing, front of house and VIP support ran smoothly. Delivered results on deadline and within budget. The British Fashion Council organises London Fashion Week, the British Fashion Awards and the Colleges Council with a remit to promote British fashion design worldwide.
One year internship running reception and performing basic paralegal work. While in New York extra-curricular activity included working for Binetti, a New York fashion label, a month assisting the creative director of RRL (Polo Ralph Lauren Corporation) and creating a show of paintings.