Charlotte Heal

Charlotte Heal

Art Director and Graphic DesignerLondon, United Kingdom
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Charlotte Heal

Charlotte Heal

Art Director and Graphic DesignerLondon, United Kingdom
About me
I run an independent creative studio grounded in concept generation and content driven design and art direction. We create thoughtful, well-crafted design solutions —from campaigns and identities, to publications, films and websites. Clients include Kinfolk, V&A, Handvaerk, Vaara, Toast, Bloomsbury, Rizzoli to name a few. We offer a holistic ‘360’ approach to projects of any size and intricacy and have an established network of talented creatives whom we collaborate with. If a project requires specialist skills, we can bring in trusted experts at the top of their profession—be they editors, photographers, stylists, copywriters, directors or developers.
Projects
  • Cartujano SS18 Campaign
    Cartujano SS18 CampaignPredominately working with horse skin, Cartujano is a leather goods company based in Mallorca, Spain. CHD was approached by them to conceive and art direct their SS18 campaign. Taking inspiration from their Spanish heritage we subtly referenced matadors, Spanish art, and equestrian hardware within the visuals. Each product image was conceived to pair with a ‘mood’ still life, allowing the images to stand alone or as paired landscapes. This added greater versatility to the images, which were used
  • Handvaerk Web Design and Creative Direction
    Handvaerk Web Design and Creative DirectionEstablished in 2013, Handvaerk is an artisan label based in New York, USA. Founded by Esteban Saba and his wife Petra Brichnacova they produce a curated collection of luxury everyday essentials. We were approached to head up their brand art direction and re-design their website. The brief was to introduce warmth to the previous crisp and somewhat cold aesthetic, and inject more personality into their overall look and feel. The website was re-designed and built from scratch with an efficient, fun
  • Fashioned from Nature
    Fashioned from NatureCommissioned by the V&A Museum to design the accompanying catalogue for their 2018 exhibition ‘Fashioned from Nature’. With incredible subject matter, the publication needed to appeal to both the fashion crowd and the sincere historian. Leaning on our editorial and fashion heritage as a studio, we designed a larger ‘magazine’ format and a soft-back cover. The interior layout design adheres to a strong grid with a clear, almost academic style, interrupted with break-out chapter openers and introd
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Skills
  • Art Direction
  • Design
  • Picture Editing
  • Film
  • Editorial Campaigns
  • Editorial Concepts
  • Web Design
  • Book Design
  • Exhibition Design
  • Photography
Education
    Royal College of Art logo
    Royal College of Art logo
    Masters in Communication Art and DesignRoyal College of Art
     - London, United Kingdom