Trying to gather images and set this up! Please be patient :) and in the meantime do contact me on charlielygd[at]gmail[dot]com Hi, I'm Charlie. An award winning Creative Director and Designer based in London. I specialise in creating and elevating beauty brands through brand identity, packaging and digital design. Whether you are creating a brand from scratch, working on a collaboration, or looking to hone your brand's aesthetic, i can help. I am experienced in brand development, photoshoot production, art direction, branding, beauty and product retouching, video production, creative content production, POS and packaging design. I am always looking for new projects no matter the size of brief... or budget. Drop me an email for more information.Locked Pro Plan feature
Creative conception and development of full service beauty brands. Working on everything from photographic concepts, art direction and production of photo and video shoots, design of POS and packaging, artworking and retouching and development of creative assets for social.
My role as Head of Brand Creative at Illamasqua is to develop, curate and create Illamasqua’s aesthetic identity, oversee and direct all design assets and act as brand guardian.
creative execution of projects and concepts for seasonal collections and to act as brand guardian for the company. Art direction at photoshoots, supporting the marketing function and wider teams and to providing visual assets that enhance brand image.
a varied role in which I developed brand identities for private label beauty companies, designed their collateral and wider visual aesthetic including theoretical background, oversee the graphics team and artwork technical files for some of the leading names in cosmetics and beauty.
Designing branded Wallace & Gromit and Shaun the Sheep products and packaging among other projects. Creating product ranges to coincide with the release of the animated short Wallace & Gromit "A Matter of Loaf or Death". Communicating directly with design development at Aardman and also production factories from Scotland to Shanghai.
At ECP I worked as a graphic designer and technical art worker for artists and designers. Extending pre-existing brand collateral across wider product ranges.
Winner of a BELLA Award for Best Brand Licensed Health & Beauty Range 2019 for Crayola Beauty. A brand I creative directed and conceptualised at CREA Cosmetics.
Runner up in the Best in Beauty category for Crayola Beauty, at the Cosmoprof North America Awards. Crayola Beauty is a brand I creative directed and conceptualised at CREA Cosmetics.
Winner of Best Health & Beauty Brand at the Licensing International Awards 2019 for Crayola Beauty. A brand I creative direct and conceptualised at CREA Cosmetics.