With over 10-year marketing experience in the luxury and beauty business to consumer, I am expert in brand strategy, product development and brand management. Creative and passionate about fragrances, I am keen to lead projects in team work with leadership and ambition to achieve the best. With a flexible entrepreneur mindset, I have an international profile having worked across different cultures, processes and structures from start-ups to multinational companies.
Projects
- Ange ou Demon, le parfum & son accord illiciteAnge ou Demon le parfum & son accord illicite is a unique creative and sensorial experience offering women to personalize their own fragrance by a layering of 2 fragrances. First spray le parfum, a sensual fragrance that will awaken your seductive instincts. Then, for a more addictive trail, add drops of the accord illicite on top with your finger and you will trigger the most illicit fantasies. Combine le parfum and its accord as you like, depending on your mood of the moment of the day, start
Work history
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Marketing Director Cristiano Ronaldo fragrancesEden Parfums Limited
London, United KingdomFull Time
• Lead the global brand strategy, design the marketing plan for novelties and support existing lines.
• Manage the licensor relationship and develop strategies hand in hand to develop growth, notoriety & brand image.
• Supervise NPD, PR, advertising, digital marketing and relationships with retailers to help them in their launch plan.
• Represent the brand at trade events – annual Tax Free World Association – and organise the brand’s presence.
• Manage a team of 3 people and daily report to CEO, Commercial Director and Finance Department.
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Senior Product Manager Givenchy ParfumsLVMH - Parfum & Cosmetique
- Paris, FranceFull Time
Senior Product Manager for Ange ou Demon (60M€ turnover). 2014 - 2017
Implemented a global high-end marketing strategy for the line leading all product & media initiatives:
• Created a new product offer, never seen on the market, with a layering approach: le parfum and its enhancer.
• Developed a flanker targeting an older audience and created 3 new advertising campaigns.
• Implemented 360-degree action plans for all the above launches: GWP, POSM, sampling, BC’s training.
• Managed trainees (renewed every 6 months).
• Achievements: Reached top sell-out rankings (#3 Argentina, #5 Russia, #12 Mexico) & high-end PR coverage.
Product Manager for Dahlia (40M€ turnover). 2012-2013
Responsible for turning around a losing line (Dahlia Noir) into a profitable one (Dahlia Divin):
• Managed in depth post-launch performance research to identify opportunities to feed into a new strategy.
• Developed a new positioning with a new marketing mix: name, fragrance, packaging, media, merchandising.
• Recommended ideas for the 360-degree action plan: GWP, POSM, sampling, BC’s training.
• Achievements: +30% sell-in growth, reached top 10 sell-out in Russia & Middle-East, +10% product profitability
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Skills
- Marketing Strategy
- Project Management
- Product Development
- Social Media Marketing
- Brand Content
- Brand Management
- Brand Strategy
- Digital Marketing
- Advertising Campaign
- Team Management
Education
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Exchange ProgramThe Hong Kong University of Science and Technology
- Hong Kong
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Master’s Degree in Marketing and CommunicationsNEOMA Business School
- Rouen, France
• Master of Science in Management, Marketing and Communication.
• Member of Fashion Association.
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