Marketing professional with a first-class marketing degree and over 3 years’ experience working with global luxury and travel brands. Skilled in working with and for creative agencies, trade partners and sales teams to deliver annual marketing activity and creative content. Looking for a Senior Executive role in a global organisation with an ambitious and multi-channel marketing strategy.
Implement trade and consumer promotions, incentives, campaigns, advertising, PR initiatives, events, brochure launches, promotion code set up and online activity Analyse campaign results, booking reports, consumer feedback, data and market research to develop future campaigns and keep in line with current booking trends Ensure brand consistency across all multi-channel activities, in line with Global guidelines Manage email sends to a database of 65K subscribers and Contiki’s UK Twitter page with 19.4K followers to drive customer acquisition and retention, promoting Last Minute Deals and destination campaigns Copy writing, image selection and working with the in-house Designer to produce online and offline assets & collateral within brand guidelines. Manage the process from initial brief through to print and distribution Create brochure launch collateral across both direct & trade channels, liaising with the sales team to ensure they have collateral & merchandise needed Organise regional trade events for travel agent training. Promote Contiki at travel shows for consumer awareness - redesigned the Contiki stand and exhibition materials Ensure the budget is used effectively and all invoices are processed and paid on time
SeaWorld Parks & Entertainment is a family entertainment, amusement park, and attraction company. It operates seven theme parks and five water parks in the US which Cubo promotes to the UK market. Monitor competitor activity and analyse market conditions to optimise SeaWorld ticket sales. Manage updates, content and training modules on the SeaWorld trade website. Skilled in WordPress and analysing engagement with the site on Google Analytics. Implement and promote monthly competitions to drive traffic to the online training. Deliver training programme email communications. Copy-writing and image selection for quarterly emails to contracted travel agents. Analyse click-through rates via Traction. Third party website checks. Ensure brand guidelines are being followed by ticket resellers. Update and sign off California brochure. Write copy for advertorials in newspapers to promote new attractions and the brand. Work with media buyers to strategically spend and maximize our consumer and trade advertising budget across a range of publications and digital outlets. Supply artwork. Manage the merchandise budget and supply merchandise for roadshows, events and fams.
MINI is an iconic car brand, now under the ownership of BMW. Famous for quality and style. Work alongside the Dealer Marketing Manager to support the sales team and dealerships in creating desire for MINI. Project manage the design and copy of marketing collateral for Dealerships with creative design agencies. This includes POS, merchandise, online banners, customer email templates, direct mail templates and press ads. Be consistent with global brand guidelines. Liaise with production agencies on print specs and deadlines. Arrange the supply and delivery of finished materials to a network of 147 national dealerships. Assist with the creative development of the traditional and digital marketing strategies and PR strategy for two major product launches; MINI Coupé and MINI Roadster. Optimise the benefits of MINI’s partnership with the London 2012 Olympic Games. Ensure the appropriate use of MINI and Olympic images both in print and electronically. Contribute to campaign ideas for MINI’s sponsorship of The Jonathan Ross Show. Oversea MINI UK’s Facebook page and respond to customer comments. Keep records of annual expenditure to track the marketing budget and process POs.
The University of Portsmouth has an excellent reputation for quality teaching and sustained, high levels of student satisfaction. Assist the Business Liaison Officer and Marketing Manager with promoting academic events and raising awareness of postgraduate courses and research opportunities. Host academic events engaging with local businesses and partake in University open days. Manage the University’s CRM database, Maximizer. Target specific organisations with fundraising, community engagement and research opportunities. Present to secondary school children the University benefits and opportunities.
Final year dissertation title: ‘What is a brand community and which tools does MINI use to achieve this "cult like" brand following?’ This researched how brands can use a variety of marketing tools to create the ultimate desire and sense of belonging amongst its users; shaping a consistent brand identity which people aspire to. Modules included Digital Marketing Strategies, Strategic Marketing (1st), Marketing Communication, Advertising and PR (1st).