About me

Hello, I'm Charlotte, a UK based illustrator and designer. I love illustrating the world with a limited palette with popping colours, and have a thing for maps and the Japanese culture (I even spent 18 months there from March 2020 to September 2021). The poesy of daily life is also something I'm sensitive to and always find something beautiful to draw. Over the years I managed to work with some really cool people, and if you like my style I certainly would love to hear from you! So don't hesitate to get in touch Charlotte Martin ~ Martin Le Lapin

PostsProjectsExperienceTeam

Projects

• Brent Cross Town MapCreate a detailed map of the Brent Cross Town neighbourhood, along with custom illustrations for their communication materials. I also created some Jubilee themed illustrations back in 2022.
• Skyward magazine, Japan AirlinesEvery two months, I illustrated a unique area of Tokyo, communicating exclusively with the client in Japanese throughout the project.

Work history

Head of illustrationYoto
Aug 2021 - Aug 2024London, United KingdomFull Time
Key Responsibilities: - Created large-scale illustrations for major events such as the Yoto Pop Up Shop (December 2021) and trade shows. - Designed artwork for Yoto Club, the company's monthly subscription service, including content illustrations. - Developed podcast artwork for Yoto Daily and Yoto Monthly. - Designed original cover art and illustrations for Yoto Originals audio cards. - Led the creation of designs for licensed content, collaborating with brands such as Roald Dahl, Lego Duplo, and Gallimard Jeunesse, while ensuring alignment with brand guidelines. - Produced illustrations for digital platforms, including social media, websites, and email campaigns. - Managed and mentored a mid-weight designer, ensuring growth and skill development. - Oversaw quality control of all team illustrations, ensuring high standards by signing off on final work.Key Responsibilities: - Created large-scale illustrations for major events such as the Yoto Pop Up Shop (December 2021) and trade shows. - Designed artwork for Yoto Club, the company's monthly subscription service, including content illustrations. - Developed podcast artwork for Yoto Daily and Yoto Monthly. - Designed original cover art and illustrations for Yoto Originals audio cards. - Led the creation of designs for licensed content, collaborating with brands such as Roald Dahl, Lego Duplo, and Gallimard Jeunesse, while ensuring alignment with brand guidelines. - Produced illustrations for digital platforms, including social media, websites, and email campaigns. - Managed and mentored a mid-weight designer, ensuring growth and skill development. - Oversaw quality control of all team illustrations, ensuring high standards by signing off on final work.
Visual DesignerYoto
Jun 2019 - Aug 2021London, United KingdomPart Time
Key Responsibilities: - Created illustrations for card artwork, social media, websites, and various digital platforms. - Designed and illustrated for Yoto Club, the company’s monthly subscription service. - Developed audio card cover designs for both Yoto Originals and licensed content. - Designed original artwork for licensed partnerships, including Roald Dahl and Lego Duplo, while adhering to strict brand guidelines. - Delivered print-ready assets of the highest quality, ensuring they meet production standards. - Collaborated with marketing and other departments to fulfill diverse design needs. - Worked closely with the product team to ensure Yoto products remain top-tier in the market.

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Education

(BA Hons) Graphic DesignCentral Saint Martins (UAL)
Aug 2009 - Jun 2012London, United Kingdom
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Foundation DesignAtelier de Sevres
Aug 2007 - Jun 2009Paris, France