About me
I'm a driven, confident and enthusiastic marketing leader. My ability to build meaningful relationships with key stakeholders combined with my creative mindset and strategic talent is key to my success at work. I'm a loyal team player and am confident I'd be a valuable asset.
Work history
Marketing ManagerVitality
London, United KingdomFull Time
- Campaign led the launch of D2C fintech Life insurance product, acting as brand guardian to ensure consistency across all output.
- Collaborated with cross functional teams including Performance, Sales, Social, PR, Pre-Sales, CRM, Compliance and Legal to deliver omni-channel marketing campaigns.
- Led development of the 22/23 proposal for Portals Partnership agreement.
- Developed CRM journey for panelled advisers to support acquisition targets.
- Led and developed bespoke collateral for Executive Associates.
- Managed trade media strategy alongside digital agency ensuring 'always on' content.
- Recruited, line managed and led a Marketing team of two.
Senior Marketing ExecutiveVitality
- London, United KingdomFull Time
- Crafted technical communications for member audiences across an Investment, Health and Life insurance portfolio.
- Scoped end-to-end digital customer journeys for existing & new products.
- Copywriting for audiences across Life, Health, Car and Invest product lines.
- Managed relationships with 5 vendors, agencies and suppliers for campaigns and launches.
- Managed above the line launches and campaigns, tracking the performance of 10+ cross functional teams.
- Defined and monitored KPI's reporting back to the Marketing Director while ensuring actionable plans were delivered based on reliable data.
+ Show more
Skills
- Project Management
- Digital Marketing
- Digital Analytics
- E-commerce Strategy
- Media Planning
- Leadership
- Social Media Advertising
- Performance Marketing
Education
B
B
Chartered Institute of MarketingBournemouth and Poole College
- Bournemouth, United Kingdom
Awards
Rising Star of the Year AwardVitality