As a proactive multi-platform writer and editor with excellent communication skills, I have a proven track record of creating engaging, optimised content across a wide range of fashion and lifestyle sectors. Experienced in both digital and print, as well as both commercial and consumer media. I specialise in producing high-quality, on-brand briefs to meet tight deadlines, and have comprehensive skills in digital and social media. Also a freelance writer, covering topics like fashion, lifestyle, trends, technology, luxury brands, retail, design, beauty, music, film, art and youth culture. Publications include: Wallpaper*, The Creator's Project, Spindle, Trendstop, LOGO, Fashion United, SUPERSUPER!, Don't Panic, FAULT, WeConnectFashion, Forever Sport, Flux, Stark, Who's Jack. Have also contributed industry insights to: Marie Claire, Grazia, Mic.com and Elle. Interviews include: Astrid Andersen, Jim Sturgess, Marina & the Diamonds, Fyodor Golan, Terry O'Neill, Haim, Charli XCX, Item Idem, Zebra Katz, Joseph Turvey, Peace, Alex Mattsson, Susanne Bier.
Wrote a weekly fashion tech column for Vice/Intel platform The Creator’s Project, and have contributed articles for publications like Wallpaper*, Spindle, SUPERSUPER!, Don’t Panic, Flux, FAULT, Who’s Jack, Arthur And Albert, Tantrum, Junction 13 and others. Features cover a broad spectrum across fashion, lifestyle, design, luxury brands, music, art, film, tech and contemporary culture.
Overseeing all editorial content for leading fashion and lifestyle trend forecast agency Trendstop (working across the website, blog and mobile apps). * Writing and editing news, features, trend reports and interviews * Managing in-house staff and freelancers * Sourcing contributors and commissioning * Creating features about fashion, retail, e-commerce and lifestyle * Organising publishing schedule * Devising digital strategies * Social media management * Content marketing * Assisting with editorial budget * Attending Fashion Week, press days and industry events * Working alongside Marketing, Design & Sales to develop the Trendstop brand * Contributing insights to titles like Elle, Marie Claire, Fashion United, Mic.com, WeConnectFashion and Grazia * Using CMS, Photoshop and Wordpress * SEO * Subbing, fact-checking and publishing * Producing content to client briefs
Running the fashion section of Spindle Magazine and contributing insights for Spindle Agency projects. * Conceiving ideas for fashion & youth culture features, interviews & news stories * Editing & subbing * Commissioning articles * Overseeing the production of fashion shoots * Organising creative contributors * Creating specialised content for brands * Compiling trend reports * Social media * Advertorials * Attending industry events * Devising new digital strategies to grow the Spindle brand & increase site traffic * Planning Spindle events * Fostering relationships with PRs & modelling agencies * SEO * Photography * Marketing strategy * Organising publishing schedule
Managing content for LOGO (the creative digital platform from SUPERSUPER! and Vice Style), covering features on fashion, retail, lifestyle, visual art, electronic music and culture. ? * Writing features and interviews * Managing a team of local and international contributors * Sub-editing and publishing * Having a keen eye for emerging stories and new talent * Sourcing contributors * Overseeing social media * Building relationships with PRs and management * Commissioning content * Sourcing images * Planning editorial concepts and brand strategies * Digital strategy * Directing contributors on projects and video * Overseeing social media * Working with CEO and Photo Editor to develop the LOGO profile * SEO and analytics
Supporting the Editor in running Don't Panic's online magazine, which included: * Pitching and writing original content across style, art, film, music, technology and culture * Operating as the Acting Editor when the Editor is absent * Managing the editorial team * Maintaining social media accounts * Promoting magazine content * Developing effective SEO strategies with the marketing team * Organising publishing schedule * Publishing articles * Google Analytics
Running Who's Jack magazine's online fashion section, which involved creating original daily content across fashion news, trends and street style, as well as fashion week updates when applicable.
Oversaw all content (both print and online) for a popular youth culture title, which included: * Commissioning submissions * Managing in-house team and international contributors * Devising ideas for features * Coordinating and styling shoots * Writing news pieces, interviews and long-form articles * Subbing text * Managing content for blogs and social media * Sourcing contributors * InDesign and Photoshop * Creating flatplans
Assisting the editor in the day-to-day running of the magazine, which included: * A keen awareness of emerging talent and trends across contemporary culture * Managing a team of writers in delivering to deadlines * Conceptualising, researching and writing features * Liaising with artists, photographers, writers and PR agencies to coordinate shoots * Handling copy and artwork
While I was at university, I won an award for my weekly Saturday night radio show 'Mess Your Hair Up', which broadcast locally and online. http://insanityradio.com