A journalist, editor and copywriter with over 12 years’ experience, my expertise lies in creating engaging content for the luxury and lifestyle sectors. Fluent in both print and digital, I specialise in producing high-quality, on-brand copy to meet both editorial and commercial briefs, working with consumer magazines, creative agencies and leading brands alike.
I write across a range of sectors, including travel, F&D, design and interiors, fashion, watches and jewellery, hospitality, property, and general features. Past roles include Associate Editor of luxury magazine Sphere, Editor of Raffles Hotels' international travel magazine, Editor of luxury yachting and travel magazine PrivatSea, and Deputy/Digital Editor of Aston Martin's official magazine. I was also Editor of B2B/B2C fashion trend forecast agency Trendstop.
Recent commercial work includes long-term content strategy and campaign copywriting for Montblanc. Other clients include Godiva, Hamptons, Diageo, Boodles, Fabergé, Bowmore, Hackett, The Caesars Group Girard-Perregaux, and Rémy Martin.
While journalistic editorial and branded storytelling are particular specialties, I also write copy for websites, blogs, e-commerce, social media, advertorials/native ads, campaigns, press releases, and more. I am also experienced in content strategy.
Publications include:
Wallpaper*, AM Aston Martin, Sphere, The Jackal, Raffles Hotels Magazine, Wildflower, PrivatSea, Models 1 50, The Creators Project, Spindle, LOGO, Fashion United, SUPERSUPER!, Don't Panic, FAULT, WeConnectFashion, Forever Sport, Flux, Stark, and Who's Jack. I have also contributed trend insights to Marie Claire and Grazia.
Interviews include:
Victoria Beckham, Wolfgang Tillmans, Jim Sturgess, Herzog & de Meuron, Lionel Shriver, Astrid Andersen, Marina & the Diamonds, Stephen Webster, Richard Mille, Terry O'Neill, Haim, Charli XCX, Susanne Bier.
I am currently available for new projects and commissions - do get in touch!
Work history
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Senior EditorIllustrated London News
London, United KingdomFull Time
As ILN's senior editor I work across a number of high-end publications (both print and digital), specialising in luxury lifestyle media. My role encompasses everything from commissioning, writing and editing features to creating new magazines for prestigious clients, crafting on-brand commercial content and new business pitches. I also run ILN's editorial team (in-house and freelance).
Titles I work on:
- Sphere (deputy editor and digital editor)
- Aston Martin's official magazine (deputy editor and digital editor)
- QEST 30th anniversary magazine (editor) - upcoming
- PrivatSea (editor)
- The OWO coffee table book - upcoming
Previous projects: LXC magazine, new luxury title made in collaboration with Tony Chambers (editor), Raffles Hotels' official magazine (editor), Models 1 50th anniversary magazine (editor)online magazines for Godiva and The Ritz (digital editor)
Skills involved:
* Writing features, profiles, interviews, reviews, news etc * Managing editorial team and freelancers * Conceptualising new titles * Commissioning writers * Copy-editing and proofreading * Creating synopses * Leading editorial meetings * Content planning * Flatplans * Handling editorial budgets * Sourcing writers and contributors * Adapting print content for digital and social * Copywriting, advertorials and native ads * Directing layouts * Collaborating with art, production and advertising departments * Reviewing cromalins * Headlines and standfirsts * PR, agent and talent liaison * Social media content and scheduling * CMS, Drupal and Wordpress * InDesign and Photoshop * Facebook, Twitter and Instagram * MS Office * SEO
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Freelance WriterVarious magazines, newspapers and online
London, United KingdomFreelance
Alongside my full-time work I write freelance lifestyle features, having contributed to such titles as Wallpaper*, The Jackal, The Creators Project, SUPERSUPER!, Don’t Panic, Flux, FAULT, Who’s Jack and Stark.
Features cover a broad spectrum, including luxury, fashion, art, design, lifestyle, tech, architecture and contemporary culture.
Interviews include Wolfgang Tillmans, Jim Sturgess, Herzog & de Meuron, Astrid Andersen, Terry O’Neill and Marina & the Diamonds.
From 2013-2015 I was also a presenter for online music channel Pop Scum, interviewing bands and DJs in London.
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Skills
- Copywriting
- Journalism
- Writing
- Magazine Editing
- Magazine Articles
- Feature Articles
- Commissioning Content
- Print Journalism
- Digital Journalism
- Editing Copy
Education
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2:1 in English Drama/theatre Studies BA (honsRoyal Holloway
- London, United Kingdom
Awards
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Best Specialist Radio ShowInsanity Radio
While I was at university, I won an award for my weekly Saturday night radio show 'Mess Your Hair Up', which broadcast locally and online.
http://insanityradio.com