Charlotte Moya-Garcia

Account Executive

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  • LocationLondon, United Kingdom

Skills

 

  • Fashion
  • Marketing PR
  • Management
  • Relationship Building and Management

Work history

Currently

Account Executive

R/GA

Jun 2015
  • • Day-to-Day support on Google and Beats By Dre (Apple) accounts • Main Achievements & Missions ? Supported the Group Account Director of Google and Beats by Dre on a daily basis ? Built an understanding of Clients’ products, campaigns, objectives and created competitive reviews (Google/Beats by Dre) ? Responsible for timeline management, day-to-day Client contact, co-ordinated feedbacks and delivered requests ? Responsible for the coordination with partner agencies (London On The Inside - We Are Social – PMG – OMD) ? Participated to all campaigns meetings/ weekly-client meetings and wrote up contact reports ? Created and presented the Rugby World Cup Campaign Summary (Beats by Dre) ? Lead RWC award submission case study aimed at the Cannes Lions (Beats by Dre) What I learned ? How to develop strong, long-term relationships with Clients ? How to deliver high-quality works in a fast-paced environment ? How to deal with different time zones (Handling daily status with our Global team in LA) • 5 Global/EMEA Campaigns were launched whilst I was working on Beats by Dre account •

2014

Strategic Planning Assistant

Showroomprive.com

Apr 2014 - Aug 2014
  • ? Reviewed competitor analysis and created a market study on e-commerce trends and fashion brands, which led to the creation of menswear product lines ? Profiled customers and researched target market in EMEA region ? Researched market trends and profiled customer personas, which led to redefined brand platform ? Planned editorial calendar and community management implementation ? Implemented and monitored projects such as merchandising operations and key date advertising ? Generated up to 3000 followers and subscribers on various social media platforms ? Created and presented a “capsule collection” to Showroomprive’s CEO, which led to a potential exclusivity deal (partnership with FremantleMedia)