Work history
Account ExecutiveR/GA
• Day-to-Day support on Google and Beats By Dre (Apple) accounts •
Main Achievements & Missions
? Supported the Group Account Director of Google and Beats by Dre on a daily basis
? Built an understanding of Clients’ products, campaigns, objectives and created competitive reviews (Google/Beats by Dre)
? Responsible for timeline management, day-to-day Client contact, co-ordinated feedbacks and delivered requests
? Responsible for the coordination with partner agencies (London On The Inside - We Are Social – PMG – OMD)
? Participated to all campaigns meetings/ weekly-client meetings and wrote up contact reports
? Created and presented the Rugby World Cup Campaign Summary (Beats by Dre)
? Lead RWC award submission case study aimed at the Cannes Lions (Beats by Dre)
What I learned
? How to develop strong, long-term relationships with Clients
? How to deliver high-quality works in a fast-paced environment
? How to deal with different time zones (Handling daily status with our Global team in LA)
• 5 Global/EMEA Campaigns were launched whilst I was working on Beats by Dre account •
Strategic Planning Assistant
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? Reviewed competitor analysis and created a market study on e-commerce trends and fashion brands, which led to the creation of menswear product lines
? Profiled customers and researched target market in EMEA region
? Researched market trends and profiled customer personas, which led to redefined brand platform
? Planned editorial calendar and community management implementation
? Implemented and monitored projects such as merchandising operations and key date advertising ? Generated up to 3000 followers and subscribers on various social media platforms
? Created and presented a “capsule collection” to Showroomprive’s CEO, which led to a potential exclusivity deal (partnership with FremantleMedia)
Skills
- Fashion
- Marketing PR
- Management
- Relationship Building and Management