Hi I'm Charlotte - a creative all-rounder, marketing strategist and brand storyteller. I suppose you could say that I’ve been unintentionally acquiring the perfect mix of skills for social media and brand storytelling my whole life. I’ve been a teacher, marketing manager, and creative entrepreneur, and each role has shaped my approach today. From a love of numbers and statistics to an intimate understanding of what goes into running a small business and the millions of decisions you face. My business, Story & Co, pulls together my listening, researching, analytical, and creative skills all into one to create a unique and personal approach to marketing your business online.
I truly believe that social media has the potential to be the most powerful marketing tool for any aesthetically-driven business. And it’s not just because visuals are totally my thing – Instagram, Facebook, and Pinterest are the most perfect platforms for any aesthetically-driven brand. But while I’ll always be a champion for high-quality imagery and on brand visuals, what really lights me up is when you put strategy and story behind those things. That’s when social media stops being a burden and time-waste and starts being a key driver for results in your business.
Projects
Work history
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Content CreatorGlobal Athlete
London, United KingdomFreelance
Global Athlete is a new international athlete-led movement aiming to inspire and drive change across the world of sport. As a movement run by athletes, for athletes, Global Athlete’s goal is to balance the power between athletes and sporting leaders, and to enable athletes to have their say about the way in which sport is run.
We have been working with Global Athlete from the start of their journey, helping them to develop their brand and then ensuring its consistency across all online platforms. Specifically, I set-up their Instagram account, have created a strategy and develop a consistent library of branded visuals to communicate their message.
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Owner & Creative DirectorStory & Co
United KingdomFreelance
Story & Co is a social media and brand storytelling consultancy helping aesthetically-driven lifestyle brands turn social media into their most powerful marketing tool.
Striking the perfect balance between compelling design and sound marketing strategy, I craft beautiful, high-quality content that’s designed to get you results. From elevating your online presence and widening your audience, through to gaining more leads and conversions. I work in partnership with aesthetically-driven lifestyle brands to provide social media management, brand photoshoots, and training - creating bespoke content marketing strategies that work hard for you. Whether you’re an independent retailer, wellness studio or creative business, my aim is to bring an irresistible blend of style, strategy, and story to your social media and brand visuals - so you can get back to the heart of what you do best.
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Skills
- Social Design
- Social Content
- Social Strategy
- Marketing
- Event Branding
- Photography Shoots
- Creative Direction
- Event Planning
- Styling Shoots
- Style Direction
Education
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Advance Diploma in Social Media MarketingDigital Mums
- London, United Kingdom
Psychology, B.Sc.Bristol University
- Bristol, United Kingdom