Modules: - Marketing Communications and Advertising - Interactive Communications - Public Relations - Global Marketing Management - Buyer Behavior - Market Research and Data Analysis I now have some experience working in Not-For-Profit, Technology, Waste Services, Beauty & Lifestyle and will be adding even more diverse sectors to my portfolio as the course progresses. I am also currently studying for my CIM Qualification.
A t H o n e ybe e P e r s o n n e l , I w a s made r e spo n s ibl e f o r a c o ld de s k ( n o c l i e n t s , n o j obs , n o c a ndida t e s ). I t o o k t h e i n i t i a t i v e t o t ap i n t o t h e ma r k e t i n g i ndu s t r y , r e s u l t i n g i n a t h ri v i n g de s k , bri n g i n g o n 1 6 n e w c l i e n t s w h i l e ma k i n g s e v e r a l pl a c eme n t s a mo n t h . - Lead new business pitches and held sole point of contact for all clients - Implemented a direct mail campaign to prospective clients resulting in increased leads and sales - Implemented an email marketing campaign to both our B2C and B2B audiences - Helped design marketing content and wrote all copy for communications - Utilised social media and CSR blogs to create consumer engagement with the brand - Used our in-house CRM system to target and segment our communications - Advertised vacancies for designers, developers, and client services staff on job boards and our website - Headhunting passive candidates not currently looking for work - Interviewing and fully vetting candidates before submittal to roles - All administrative duties required in the recruitment process - Training new members of staff
- Solely hiring for the advertising industry in the pharmaceutical and healthcare sectors - Sourcing candidates for roles ranging from Junior Account Executive to VP Group Account Director in the US market - Worked on behalf of WPP, Omnicom and Interpublic networks for accounts such as Eli Lilly and AstraZeneca - Learnt essential rapport-building skills for cold-calling candidates and potential clients
2:1 (BA Hons)
12 GCSE's A*-B