A creative thinker and doer, I take an innovative approach to my to-do list and relish the opportunity to push boundaries by means of delivering a successful outcome to any communication strategy. From experiential to digital, I'm confident in applying the perfect marketing mix to suit and ensure any given strategy has the desired deliverable and outcomes.
Consulting for a range of lifestyle and hospitality clients including: Be:Fit London | Key4Life | Bancone | My Swft | The Gin Box | Nyetimber Restaurant launch for Soane's Kitchen
Overseeing and implementing a creative PR & Marketing strategy to raise awareness of the brand and founder in a competitive London based market, to include: Social media management | Content creation | SEO | Management of PR agency | Events | Partnerships | Reporting + analysis against ROI | Line manager | New business activity with the wider team | Mentor for Key4Life (young ex-offenders charity).
Delivery of BTL strategy and execution of pack, digital & in store channels. Agency lead for Snowbombing 2014 experiential activation in Austria. Role included management of 46 competition winners and full agency logistics. Day to day responsibilities: Supervising YES Project promotion | Regular competitor + trend analysis | Winner fulfilment & chaperone management | Direct client liaison
Developed a detailed understanding of key social media specialisms including content marketing, and platforms on which you can promote your content. Included in depth study on planning, execution and management of social media campaigns.