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Assisted European markets implement Global and regional marketing campaigns and initiatives, ensuring consistency was achieved as per Global guidelines and best practice via on-going communication and support. Worked closely with graphic designers and suppliers to develop on-brand promotional material to support marketing campaigns and initiatives, including POS collateral, press material, direct and digital mailers, corporate supplies, online assets. Researched latest developments in European beauty industry - particular focus on cosmetics and skincare within the UK, France and Germany. Competitor analysis of pricing and product offering, experience working with market research data including NPD and Mintel. Responsible for organising logistics at off-site and on-site departmental workshops: arranging pickups and drop offs, collating materials, liaising with location and transport coordinators. Operational role with real and virtual relationships with French and German subsidiaries, Nordic distributor and English and French suppliers. Strong experience working within cross-functional team and fostering sound relationships with variety of supporting departments including Visual Merchandising, Education, Regional Marketing, Customer Services and Inventory.
Assisted the Communications department by preparing and sending press packs and samples, organising press cuttings and databases, contacting press, attending and assisting at press events.
Head of committee responsible for organising and accommodating business students' interests through social and academic means. Responsible for facilitating meetings between committee members, Nottingham Trent University Business School faculty and other visitors/guests. Organised and encouraged social activities between members and as Society. Actively engaged with members weekly through social media, including Facebook and Twitter.