charlotte webb

Fashion Producer and Trends Specialist

  • LocationEnfield, United Kingdom

About me


My name is Charlotte Webb and before you ask, yes like the book! Even though I am not keen on spiders so much! I am a born and bred Londoner and have lived here all my life. I have been working in the creative industry for over three years now in various areas from Fashion, Design, Marketing, Production and Events. I am now ready for a fresh challenge in a new place with new people and wanting to share my experience and culture with a new country!



  • Fashion
  • Print Design
  • Art Direction
  • Production Coordinator
  • Illustrator
  • Indesign
  • Photoshop
  • Powerpoint
  • Word
  • Illustration
  • Styling Product/shoots And Vignettes

Work history


Photoshoot Coordinator & Trends Specialist

Pentland Brands

Feb 2010
  • Pentland Brands - Photoshoot Coordinator and Trend Specalist Feb 2010 - Present Within Pentland Brands, I work within the License Division, which includes Red or Dead, Ellesse and Kangaroos. As Photo-shoot Coordinator and Trends Specialist I support all three brands with visual identity and product direction. Working with three brands results in a fast paced atmosphere in which I have to constantly adapt. My role includes actively communicating with the brand partners to ensure the brand DNA is at the forefront of all visual communication.


Pentland Brands Red OR Dead Designer

Pentland Brands

Jan 2010 - Jan 2012
  • As designer at Red or Dead I worked on the seasonal trends, product development and print design which was then distributed to all UK licensees. Other responsibiilities involved: co-ordinating photo-shoots, design forums and press events. Reporting to senior designer and overseeing junior designers.


Head Receptionist & Assistant to Bookers

Premier Model Management

Jul 2009 - Jul 2010
  • Assisting main board bookers. Organising castings and liaising with clients and models.


Assist to Head Menswear Buyer


Jul 2009 - Sep 2009
  • Working alongside Head Menswear Buyer. Gaining experience in the processes behind online retailing.



Art Foundation Course

Middlesex University

Sep 2013 - Sep 2013


    Fashion Design Styling and Promotion

    Middlesex University London

    Aug 2006 - Aug 2009



      Hachette Filipacchi Media and Design award

      • I won an award at Graduate Fashion Week 2009 for my final major project. I wrote and illustrated my own book called 'Zara the Bitch and the Wardrobe'. Its a modern twisted spin on the classic children's book The Lion the Witch and the Wardrobe. Marissa Bourke who was the Creative Director at ELLE magazine at the time judged my work, along with Matthew Hawker at ID.