My name is Charlotte Webb and before you ask, yes like the book! Even though I am not keen on spiders so much! I am a born and bred Londoner and have lived here all my life. I have been working in the creative industry for over three years now in various areas from Fashion, Design, Marketing, Production and Events. I am now ready for a fresh challenge in a new place with new people and wanting to share my experience and culture with a new country!
Pentland Brands - Photoshoot Coordinator and Trend Specalist Feb 2010 - Present Within Pentland Brands, I work within the License Division, which includes Red or Dead, Ellesse and Kangaroos. As Photo-shoot Coordinator and Trends Specialist I support all three brands with visual identity and product direction. Working with three brands results in a fast paced atmosphere in which I have to constantly adapt. My role includes actively communicating with the brand partners to ensure the brand DNA is at the forefront of all visual communication.
As designer at Red or Dead I worked on the seasonal trends, product development and print design which was then distributed to all UK licensees. Other responsibiilities involved: co-ordinating photo-shoots, design forums and press events. Reporting to senior designer and overseeing junior designers.
Assisting main board bookers. Organising castings and liaising with clients and models.
Working alongside Head Menswear Buyer. Gaining experience in the processes behind online retailing.
I won an award at Graduate Fashion Week 2009 for my final major project. I wrote and illustrated my own book called 'Zara the Bitch and the Wardrobe'. Its a modern twisted spin on the classic children's book The Lion the Witch and the Wardrobe. Marissa Bourke who was the Creative Director at ELLE magazine at the time judged my work, along with Matthew Hawker at ID.