About me
I am driven by a curiosity for culture and a passion for trends research, future planning and creative strategy. I have a strong interest in consumer behaviour and enjoy working collaboratively with a team. I am a creative thinker with an imaginative mind that enjoys thinking outside the box and my inspiration stems from observing others and the world around me.
Work history
Invention PlannerReach Plc
London, United KingdomFull Time
Strategy InternThe Future Laboratory
- London, United KingdomInternship
I had the opportunity to work across a variety of sectors undertaking strategic research to create newsletters and foresight frameworks for clients including Spotify, URW, Lego, TK Maxx, Landsec, Wilko, MiTek and Warner Media.
Research areas include Gen Alpha, Gen Z, Gaming, Retail, Experience Economy, Health & Wellness, Media & Tech, Music, Play, Parenting, Entertainment and Covid-19.
Assisted on a draft of the Covid-19 contingency planning report. Wrote an editorial post for the LS:N insights/trend platform.
Placed in charge of updating the experts network on the companies foresight research system.
+ Show more
Skills
- Teamworking
- Presenting
- Trend Research
- Strategic Thinking
- Creative Thinker
- Curiosity
Education
BA honours in Fashion Communications and MarketingFashion Retail Academy
London, United Kingdom
• Dissertation Topic – ‘The diversification of British Vogue to fit the needs of the modern consumer’
• Presentation Skills - confident presenter having undertook a presentation for every module at university to showcase the findings of our reports.
• Planned a 360-degree marketing campaign, PR strategies and brand extensions.
• Created consumer reports and digital portfolios.
• Developed an app prototype: https://marvelapp.com/28i2c33
• Produced an online publication/blog: https://chemrow.wixsite.com/emerge
• Directed a photoshoot.
• Devised a creative strategy using trend forecasting and world building skills.
• Used the research platforms Stylus, Mintel and WGSN to support my work.