About me
Acting Junior Brand Manager: Star Wars
Work history
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Acting Junior Brand Manager: Star WarsHasbro
Uxbridge, United KingdomFull Time
• Responsible for presenting product to retail partners such as Amazon, Smyths and Asda, highlighting product relevance and unique selling points
• Works alongside sales and inventory teams to accurately forecast to ensure the maintenance of accurate stock levels
• Building and presenting innovative brand plans to be implemented. Creation and implementation of brand strategy
• Creation of media plans and briefing into agency, budget and marketing spend management
• Briefing out to research agencies to inform decision making
• Analysis of internal ROS and market trends
• Liasing with partners and Lisensors (Disney & Lucasfilm)
Projects:
Scenario Planning:
Volunteering for and contribution to scenario planning. This project involves strategic thinking and scenario building in order to inform the business of options to combat the uncertainty caused by Covid-19
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Marketing Executive: Hasbro GamingHasbro
- Uxbridge, United KingdomFull Time
• Competitor analysis, as well as Market analysis, with presentation of findings in weekly internal meetings
• Internal PR building for product and brand, organizing events and competitions internally
• Partnerships management: Liaising with partners to build brand awareness
• Briefing out media assets for editing and submission to media agencies
• Raising PO’s and monitoring ROS
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Skills
- Brand Management
- Partnerships
- Creative Briefing
- Market Analysis
- Marketing Strategy
- Brand Planning
- Presenting
- Teamworking
- Consumer Insights
Education
Marketing MScUniversity of Plymouth
- Plymouth, United Kingdom
Digital and Social Media Marketing MSc
Psychology BSc HonsUniversity of Plymouth
- Plymouth, United Kingdom