Projects
- “The Case for Her"Cycle of HopeThis project is mean to call the concern of menstruation taboo and help solve the problems of "menstruation taboo". In this project, we design a "menstruation fertilizer" which is made by menstruation blood. By using this menstruation fertilizer, crops or plants can grow better.Through the ability of raising productivity, we'd like people know that menstruation brings hope, not bad luck.
Work history
copywriterCheil
ChinaInternship
Skills
- Adobe Photoshop
- Adobe Indesign
- Film Camera
- Product Placement
- Adobe Illustrator
- Chinese
- Chinese Lanaguage
- Chinese Culture
- Imovie
- Adobe After Effects
Education
MAUniversity of The Arts London (UAL)
London, United Kingdom
My Master Degree is based on Advertising but also a further exploration for technology and Advertising.I study and research the diversity forms which technology (especially voice tech, like Siri, Alexa) developments can bring to advertising, the relationships between technology and advertising. And I do good at using innovation research methods(eg.workshops, collage, prototyping) to collect thick data and make analysis.Currently I'm working on my Final Project, I mainly studied "how can brands engage with Rave subculture to produce new experience".
U
U
BAUniversity of Central Lancashire
- Preston, United Kingdom
In my BA degree, I mainly study basic skills for advertising(art direction, copywriting, product placement, marketing strategy)and also some graphic design, filming skills. My BA degree study is based on project experience, I did advertising projects, and also design projects by myself.
Awards
T
T
Times Young Creative AwardsTimes young creative awards
In this awards I design an charity advertising campaign named , this campaign is mean to call for the caring for aged parents on their spirits health.