About me
Charu is Executive Producer at Preloaded. Preloaded create Games with Purpose.
Charu has been selected as a BAFTA Breakthrough Brit in 2014, a BAFTA initiative to celebrate the UK’s future talent across the film, TV and video games industries.
Charu started in console gaming as an engineer at Sony's London Studio by creating the technology behind the hugely successful SingStar® franchise. Since then she has released close to 80 games, including Wonderbook™: Book of Spells and Dancestar® Party. She also features in the MCV list of top 100 UK women in games and is an active member of the games industry community, encouraging others to join!
• Released 70+ games: SingStar, DanceStar Party, Book of Spells
• Experienced at all stages of game lifecycle, from R&D to running Entertainment as a Service
• Experienced at multiplatform and varied business strategies: console, mobile, free to play
• Regular speaker at engineering and creative industry events
• Inventor of the original pitch detection technology on which SingStar is based
Projects
Work history
Executive Producer
Preloaded create Games with Purpose.
Senior ProducerMicrosoft
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Joined Lift London at it's genesis.
Set up and defined the studios creative, development and service processes. Led 3 games from concept generation phase into early production before concentrating on the pillar studio release. Shifting from console to phone and tablet devices has broadened my experience of customer acquisition, business models and release strategies.
Undisclosed title (platforms to be announced)
This flagship product demonstrates the studio’s ethos of customer-centric, multiplatform ‘Entertainment as a Service’. Led the team through game concept generation into prototyping and production; my current focus is on defining the release and service strategies. I am responsible for ensuring that the team consistently delivers quality and hits the aggressive development timelines, while maintaining a game service for our internal audience.
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Skills
- Game Development
- Computer Graphics
- Game Design
- Mobile Games
- Video Games
- Gameplay
- PS3
- Casual Games
- Xbox 360