Social & digital producer with 10 years of experience in campaign & strategy development, project management, community engagement, eCRM, copywriting and content development and design.
Working with multiple clients on varying projects providing digital and social content strategy and development, project management, product marketing communications and social media community engagement.
Manage social and digital content production from concept to delivery via content calendar development, creative briefing, resource planning, client presentations, content publishing and measurement of campaigns.
Social Marketing Strategy for MTV Canada, E!, Much, and M3 via campaign execution and measurement (paid and organic), community management, and leading conversations with internal and external teams to develop social plans for show launch and brand partnership campaigns.
Digital content creation and promotional strategy for CMT Canada, Treehouse and YTV. Responsible for regular site maintenance, SEO and SEM, social media strategy and execution, enewsletter design and deployment, and collaboration with internal and external clients.
Marketing and communications for provider of an online social discovery platform for public libraries via online content development, marketing and social media strategy, post-sales communications, and implementation and management of Salesforce CRM.
Online marketing and outreach for the Canadian affiliate of the internationally renowned Penguin Group via social media community engagement, weekly e-newsletter, and online content development and design for brand and author websites.
The Media, Information and Technoculture (MIT) program offers critical, interdisciplinary analysis of the institutions, practices, and cultural meanings associated with technologies of communication, information, knowledge, learning, and entertainment.