About me
Freelance graphic designer and consultant with a focus on brand identity, editorial and web design. Possesses a relentless attitude to improvement, loves story-telling, and is passionate about the little details - with a focus on adding value through branding and strategy.
Projects
Work history
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Brand ConsultantVarious (see description)
London, United KingdomFreelance
Working with start-up businesses to develop and strategise authentic brand identities that increase audience engagement across social media channels and solve business concerns.
My design specialisms include:
• logo design
• editorial design
• visual identity systems across digital and print collateral (incl. banners, ads, flyers, social media content, etc)
Other capabilities:
• web design
• video editing
• motion graphics
• packaging design
• copywriting and editing
Experience includes:
• Researching and analysing competitor brands and target audience
• Conceiving creative solutions to client’s business concerns and challenges
• Devising and creating all visual collateral utilising Adobe Creative Suite
• Visual asset management
• Art directing and overseeing digital content creation
• Creating style guide documents for internal brand communication and consistency
• Instilling value into start-up businesses through the development, maintenance and creation of coherent brand USPs, ethos, personalities and identities
• Directing client to generate brand strategies that engages with their audience and differentiates against competitors to drive forward the business vision
• Develops professional rapport with internal team and external collaborators to direct and maintain integrity of brand identity and personality throughout
• Implementing corresponding feedback from client into design revisions
• Also includes: creating invoices, conducting professional email etiquette, developing professional rapport with clients.
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Marketing AssistantVolt Fashion
London, United KingdomInternship
Co-authored a new marketing concept to re-launch Volt Man and Volt Café to new audiences at London Collections: Men. Designed and conceptualised the digital and print promotional marketing collateral such as flyers and social media page mock-ups.
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Skills
- Print Design
- Art Directing
- Brand Creative Strategy
- Adobe Indesign/illustrator/photoshop
- Adobe Premier Pro
- Adobe After Effects
- Creative Marketing
- Web Design
- Video Editing
- Typography
Education
BA (Hons) Fashion Promotion & ImagingUniversity for the Creative Arts
- Epsom, United Kingdom
Access to H.E. Diploma in Fashion Media & CommunicationUniversity of The Arts London (UAL)
- London, United Kingdom
Included: Fashion History, Cultural Studies, Styling, Photography, Desktop Publishing, Drawing and Journalism
Awards
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Enterprise Summer SchoolUniversity of Surrey