Projects credited in
- Copywriting | The White Shirt Project, COSThe White Shirt Project is a capsule collection of pure white shirts designed in COS's London atelier. I was tasked to write online product descriptions that combined elements of marketing communication copy with functional, informative descriptions of the product.
- COS Magazine: talking tailoring, sustainability & craftsmanship with head of menswear Christophe CopinTo tell the story of craftsmanship behind the tailoring at COS, I interviewed the head of menswear Christophe Copin and pattern cutter Tibor Rohaly for a feature in the relaunch edition of the online COS Magazine. Read the full article here: https://www.cosstores.com/en_gbp/magazine/stories/talking-tailoring-menswear-design-christophe-copin-aw20.html
- COS Marketing StrategyDuring this project Mairead wanted to focus on the diversity of age within the Fashion Industry. During the research and development stages, Mairead knew early on that this project would focus on the the mature demographic and how key companies in the industry were not taking the opportunities to promote their brand to the 50+ demographic. The Brand COS was the perfect opportunity to create a marketing tool, where they could create a whole range which would be promoted through an illustrated insert for the COS Publication.
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