I am a freelance, strategic content and digital professional, with over 15 years of experience across the luxury, fashion and lifestyle sectors.
Based in London, I currently work with clients such as Astound Commerce, ELIE SAAB, HydraFacial, Stella McCarteny, Montblanc and Tesco across brand, content, social and campaign strategies.
I have previously formed part of leadership and senior teams at global agencies Wednesday and Mission, as well as working in-house at companies such as The Net-A-Porter Group, Selfridges & Co. and Grazia.
Inspired by innovation, art and culture I play a key role in the shaping of creative and execution. I am happiest working alongside like-minded thinkers, doers and makers to help turn insights and ideas into powerful and impactful pieces of work. I value purpose above all else, striving to deliver brand moments that can shift thinking, move culture forward, effect social change and enrich lives.
Work history
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Strategic Content & Digital ConsultantCherry Collins
London, United KingdomFreelance
Producing and delivering: new business pitches, campaign ideation, content strategies, social calendars and frameworks, brand guidelines, tone of voice documents, brand audits, and website re-designs inclusive of editorial hubs.
Clients: ELIE SAAB, CYBEX, Locke Hotels, HydraFacial, Astound Commerce, ODD, The Future Collective, SUITCASE and Trends&Culture.
Acting Head of Content and StrategySUITCASE Creative Studio
- London, United KingdomFull Time
Client Accounts included:
citizenM
Belmond
Locke
Kasama Rum
Hunter
Stella McCartney
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Skills
- Strategy
- Strategic Planning
- Copywriting
- Marketing
- Content Architechture
- Mobile
- Ecommerce
- Social Media Marketing
- Project Management
- Account Management
- Content Consultant
- Content Development