About me

I have 9 years of PR and communications experience. Currently studying for a Masters in Luxury Brand Management at Goldsmiths University. I am tri-lingual and proficient in creating meaningful brand stories

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Work history

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Freelance WriterSelf Employed
Jan 2015London, United KingdomFreelance
• Currently writing articles and profiles for Candy Bar (https://www.candybar.co/blog/)
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Marketing and Branding InternKhadi London
Nov 2020 - Jan 2021London, United KingdomInternship
• Created Khadi London’s rebranding strategy (Social enterprise, fairtrade, ethical) • Designed content on Canva for social media pages • Implemented content calendar for Twitter, Facebook and Instagram resulting in 5% more organic reach • Provided advice and briefs for website redesign

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Skills

• Project Management
• PR Campaigns
• PR Strategy
• Journalism
• Brand Management
• Luxury Branding
• Copywriting Editorial
• French
• Mandarin Chinese
• English

Education

MAGoldsmiths, University of London
Aug 2020London, United Kingdom
• Creative Social Media • Cultural Tourism & Regeneration • Luxury Brand Management • Luxury Retail Digital & Marketing • Intellectual Property • Dissertation
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BAMurdoch University, WA
Mar 2010 - Feb 2012Singapore
Double degree in Journalism & PR

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