About me

I'm a creative leader, collaborator and problem solver with strong communication skills and a proven record in delivering the brand identity, personality and tone of voice to several prominent commercial broadcasters in the UK. Demonstrating innovation and forward thinking, I have also led transformative change management initiatives, optimising processes, mentoring talent, and strategically building creative teams for future success.

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Work history

Lead CreativeSky
May 2019 - Mar 2024London, United KingdomFull Time
Leading a large team of producers, creatives and an extended pool of freelance writers, sound designers, promo designers and voice artists, to deliver brand and campaign messaging to air for Sky’s extensive portfolio of channels. Creating 360 Campaign content for programme and Sky Original launches and successfully launching and rebranding multiple Sky Channels, creating and developing the on-air brand and TOV for each. • Editorial and Creative responsibility for all channel announcements, scripts, audio, video, GFX, FTA Promos and on-screen presentation across the Sky portfolio. • Collaborate with marketing and major stakeholders to develop strong channel brands and identities, including the briefing and creative direction of acting and VO talent, and internal and external creative agencies to deliver engaging brand assets and channel architecture. • Key stakeholder in all channel and network rebrands and launches. • Initiate, lead, and respond to requests for talent-based/bespoke Continuity VOs, video content and shoots. • Lead Continuity support for 360 Campaigns and launches. • Lead and support a culture of diversity and inclusion as part of Sky Creative’s D&I team.
Assistant CommissionerSky
Aug 2017 - Apr 2018London, United KingdomFull Time
Assistant Commissioner for Sky Drama and Sky Originals within Anne Mensah’s Drama Commissioning Team. • Script editing, reading and report writing. • Assessing submission script suitability for Sky Drama production. • Production development, pitches and casting kick-offs. • On-set production supervision. • Cast table reads, listening notes and feedback. • Developing Campaign and Marketing strategies.

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Skills

• Video Scriptwriting
• Script Writer
• Scripting
• Project Management
• Creative Production
• Creating Stories
• Audio
• Audio Production
• Copywriting
• Production

Education

R
R
MARoyal Holloway
Aug 2000 - Jun 2002London, United Kingdom
MA Feature Film Screenwriting