Cheska Hardie
Available

Cheska Hardie

ExecutiveLondon, United Kingdom
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Adryan Smith
Ruby Djordjevic
Sophie Körner
Cheska Hardie
Available

Cheska Hardie

ExecutiveLondon, United Kingdom
About me
I am a graduate of Manchester Metropolitan University, with a First Class Honors in International Fashion Promotion. I'm highly motivated, organised and I am able to work effectively both independently and as part of a team. I am a hard worker and always aim to overcome all challenges presented to me. I am also flexible and have a range of experiences. Through my experiences within the fashion, beauty and education industries, I have become familiar with a variety of social media platforms and digital platforms, as well as systems that can be used to manage the content uploaded onto said platform. Alongside this, I have helped with creating content for numerous platforms, as well as the websites for a variety of brands.
Work history
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    Social Media ExecutiveJAC Group
    London, United KingdomFull Time
    Creating LinkedIn articles Contributing to website projects Monitoring and posting on blogs and social networks Engaging in online forums Participating in online outreach and promotion Optimizing website and conducting keyword analysis Creation and implementation of campaigns Monitoring analytics to identify viable ideas Creating an engaging blog and social media content Distribution of press releases and media alerts
    T
    T
    Press InternThe Gypsy Shrine
     - Manchester, United KingdomFull Time
    Management of press master spreadsheet - updating and renewing Finding new bloggers and influencers to work with Being innovative with blogger outreach and thinking of exciting ways to get bloggers attention Focusing on our YouTube outreach helping improve our YouTube Following Weekly send out to bloggers and press Up to date with beauty and fashion trends Management of press send out spend Assisting with any press events
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Skills
  • Copywriting
  • Campaign Analysis
  • Campaign Strategy
  • Social Media
  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe Indesign
  • Marketing
  • Public Relations
  • Marketing Strategy
Education
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    R
    BA (Hons) Fashion Design and CommunicationRyerson University
     - Toronto, Canada
    Art Direction for Photography - Enhanced understanding of art direction in editorial, advertising and PR application through the use of photography. Communication and Emerging Media - Introduced to emerging technologies affecting the design and fashion industries, focused on theories of interactivity, motion and interface design, as they relate to video, animation, and web site design. Typography and Graphic Design - Explored typographically focused design through projects based in studio practice and research, issues in graphic communication and the relationship between the evolution of type and cultural history of western societies. Digital Illustration - Developed illustration skills and applied to conceptual projects that gave an understanding of the contemporary roles in illustration. Product Development - Introduced to the process of private label product development and product promotion through market research and analysis, as well as design and product placement.
    M
    M
    BA(Hons) International Fashion PromotionManchester Metropolitan Universirty
     - Manchester, United Kingdom
    Marketing Analytics: Analysis and application of SEMrush & Google Analytics to a strategy for Selfridges’ ‘Body Studio’ / Creating a retention strategy using Loyalty Schemes for Dolce & Gabbana. International Fashion Promotion: Analyzing global demographics to see if a global language is possible / Creation of Augmented Reality Catwalk for Miu Miu S/S 2020. Strategic Fashion Communication: Creation of visual strategies to increase digital presence of brands. Creative Fashion Direction - Fundamental skills to develop fashion concepts that are creative and relevant for print, broadcast and/or electronic media. Digital Promotion – Evaluating the digital marketing environment and considering the way that consumers engage with this form of brand communication through PR, advertising and marketing. Fashion Operation – Analysing fashion management strategies and objectives, applying the operational skills and practices global fashion managers need to achieve product success
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