I’m a Creative Art Director with 10 years experience concepting and executing meaningful and engaging campaigns across multiple platforms for fashion, jewellery, lifestyle and beauty brands. At my happiest working on strategic rebrands, creating emotional and visually stunning video and digital experiences, cooking a mean ragú pasta with red wine and practicing paradiddles on the drums.
Work history
Creative DirectorYoox Net a Porter Group
London, United KingdomFull Time
Art DirectorYoox Net a Porter Group
London, United KingdomFull Time
Global Brand Creative and Brand Collaborations.
• Concept and art direct brand collaboration campaigns including Hermès, Chloé, Cartier, JW Anderson and Burberry.
• Concept and art direct own brand campaigns for Net-A-Porter in various categories, including seasonal apparel, trends, beauty, jewellery, shoes and accessories. Oversee all still life content produced by the team.
• Manage a team of Art Editors, Sr Designers, Designers and Jr Designers as well as freelancers Designer and Art Directors.
• Provide design direction for the execution of all global digital campaigns, onsite assets, videos, social content, emails, print collaterals, App updates and events branding, collaborating daily with fashion, copy, experience, personal shopping, events and marketing teams.
• Contributed to the global launch of a new invite-only high jewellery digital experience to showcase and sell extraordinary jewellery pieces for up to 2M online and through personal shopping. Worked from concept to strategy and execution of all photography content and video.
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Skills
- Art Direction
- Design
- Video Director
- Advertising Concepts
- Branding
- Strategy
- Adobe Create Suite
- Sketch
- Mentoring
- Creative Pitches