Projects credited in
- Lancôme - Tient Idôle 40 Shades Launch "My Shade is/ My Power Is" (L'Oréal)40 shade foundation make-up launch featuring a diverse range of real-life, high-achieving women of all different skin colors, ages and backgrounds, none of which were models. The 40 women featured in the campaign include Gurinder Chadha, the "Bend it Like Beckham" director, civil engineer Joanne Sui, Olympic cycling champion Laura Kenny, innovator and founder of Nubian Skin, Ade Hassan, and dancer Oti Mabuse. In the main film, which highlights the 40 shades of foundation in Lancome's Teint Idole
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Work history
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Marketing, Communications & PRRolex
London, United KingdomFull Time
ROLEX WATCH COMPANY – ROLEX & TUDOR
Marketing and Communications coordinator
London, UK
• Supported headquarters for the new launch of the Tudor Ranger hosting high profile journalists and brand ambassador David Beckham, while coordinating communication between creative agency, brand and press.
• Managed all aspects of Rolex and Tudor press watch loans including liaising with journalists and stylists, pitching new collections and coordinating administration documents.
• Evaluated and monitored PR coverage and compiled editorial reports for local and HQ requirements.
Marketing AssistantMoët Hennessy
- London, United KingdomFull Time
MOËT HENNESSY – DOM PÉRIGNON, HENNESSY, KRUG & RUINART
Prestige Marketing Assistant
• Managed the execution of the Ruinart global sponsorship at Frieze Art Fair 2021 in London and coordinated all deliverables and
communication between press, partners, clients, guests and the Moët Hennessy HQ while demonstrating agile working in ever- changing parameters and establishing a Frieze management guide for the future.
• Coordinated the Hennessy X.O Odyssey of the Night activation partnering with top-tier bartenders to elevate X.O within nightclubs and vibe dining occasions through innovative approaches including multi-sensorial and theatrical serve rituals.
• Coordinated Dom Pérignon’s (DP) new product launch and flagship activation of Plénitude 2 Vintage 2003 by securing and implementing a window display at Berry Bros & Rudd as well as a dedicated dinner and tasting with Chef Stewart Turner resulting in +30% increase of sales vs 2019.
• Managed the E-retail channel activations for the DP Plénitude 2 Vintage 2003 launch resulting in +22% increase of sales vs 2019.
• Worked closely with Krug Brand Manager to define creatives and the deployment of Les Creations 2008 event hosting Krug cellar
Master Julie Cavil as well as coordinating guests invites with on-trade and off-trade teams.
• Supported the briefing of Hennessy and DP’s new flagship nightclub Windmill, including visual merchandising and high profile influencer gifting.
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Skills
- Coordinating Events
- Digital Marketing
- Brand Activation
- Banner Campaigns
- Website Content
- Competitor Analysis
- Communication Presentation
- Presentations
- Powerpoint
- Content Creation